Senior Graphic Designer

Job Description: Senior Graphic Designer (Detailed with KPIs) Position: Senior Graphic Designer Department: Creative / Marketing / Branding Location: (Specify) Employment Type: Full-Time / Hybrid / Remote 1. Role OverviewThe Senior Graphic Designer will lead creative design projects, develop visual concepts, manage branding consistency, and deliver high-quality design output across digital and print media. This role also involves mentoring junior designers and collaborating with cross-functional teams to translate business needs into impactful visual communication. 2. Key Responsibilities A. Creative Design & Concept DevelopmentDevelop creative concepts and design solutions for marketing campaigns, brand communication, and product promotion. Create visually compelling graphics for digital platforms: social media, websites, emailers, UI elements, ads, and presentations. Design print materials such as brochures, packaging, banners, posters, catalogs, and corporate branding. Ensure brand consistency across all design assets. B. Project Leadership & Team CollaborationLead design projects from concept to delivery, managing timelines and creative direction. Review, guide, and mentor junior designers and interns. Collaborate with marketing, sales, content, product, and leadership teams to understand requirements. Provide design recommendations and creative input in meetings. C. Branding & Visual IdentityMaintain and enhance the brand’s visual style and identity. Develop brand guidelines and enforce compliance across departments. Ensure quality control and consistency in all design outputs. D. Technical ExpertiseUse design tools such as Adobe Illustrator, Photoshop, InDesign, CorelDRAW, Figma, Canva, etc. Prepare production-ready files and coordinate with print vendors when required. Stay updated with design trends, tools, and technologies. 3. Required QualificationsBachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field. 4–8 years of experience in graphic designing with a strong portfolio. Expertise in digital and print design. Knowledge of motion graphics, video editing, or UI/UX is a plus. 4. Key Skills & CompetenciesStrong creativity & visual storytelling Attention to detail and design precision Excellent communication & presentation skills Time management and multitasking Ability to lead and mentor others Problem-solving and conceptual thinking 5. KPIs – Key Performance IndicatorsBelow are measurable KPIs to track performance of a Senior Graphic Designer: A. Design Quality & CreativityBrand Alignment Score (90% + compliance with brand guidelines) Design Quality Rating from stakeholders (average 4/5 or above) Error Rate in Final Outputs (less than 2% revisions due to accuracy issues) Innovative Concepts Delivered (minimum 2–3 creative concepts monthly) B. Productivity & TimelinessOn-Time Delivery Rate (95% of projects delivered within deadlines) Project Turnaround Time (average time to complete standard design tasks) Number of Projects Completed monthly (as per organizational workload) C. Collaboration & CommunicationStakeholder Feedback Score (minimum 4/5) Team Collaboration Efficiency (timely coordination with marketing/product teams) Training & Mentoring Hours for junior designers (minimum 4–6 hours monthly) D. Brand Development & InnovationNumber of New Templates/Brand Assets Created Contribution to Branding Improvements Incorporation of Latest Design Trends (quarterly updates) E. Problem-Solving & OwnershipAbility to manage multiple projects simultaneously Independence in handling complex creative tasks Reduction in rework percentage (target <10%) 6. Reporting & EvaluationReports to: Creative Manager / Marketing Head / Director Performance Evaluation: Quarterly / Bi-annual (based on KPIs above)