Senior Executive Social Media

Job Description

?JOB DESCRIPTION ?At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As ?India s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. ?Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. ? About the Business Unit ?TOI is India s largest and most influential news publisher in English. We inform and actively engage you to drive progress at a local and national level. We bring you the latest news, analysis and videos across current affairs, business, entertainment, sports, lifestyle and culture everyday. ? About the Role ?A Social Media specialist wears many hats. Their ability to understand breaking news and staying updated with ever-evolving trends help the business maintain an edge over competition. A social media expert is responsible for creating, managing, and analyzing content across social media platforms while handling newsroom pressure, staying abreast of trends, finding innovative ways to push content, working on revenue-driven videos, etc. ? Work Responsibilities ?Manage social media platforms including: Facebook, Instagram, Twitter and Linkedin ?Understand the importance of breaking news ?Monitor viral and google trends ?Competition mapping: Keeping a tab on why and what s working for others, improvise ?Create Gfx and basic videos using Canva ?Social Listening: Continuously monitor comments/feedback to understand what readers are saying ?about our content. Decide a course of action in case of crisis ?Ideate and execute special coverage for national days/important events ? Skills, Experience & Expertise ?Hands-on on social media platforms, including Facebook and Twitter ?Strong written and verbal communication skills ?Basic knowledge of Canva for gfx and videos ?Basic understanding of metrics ?Basic news understanding across all genres including politics, entertainment and sports. ? Eligibility ?1-3 years of newsroom experience (at least 1 year in social media) ?A graduate in mass communication or any relevant field ?Previous experience in video editing will be an added advantage