Job Description

Description Position at GroupM Nexus Overview of job Nexus is a part of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive - Non Biddable to join us. In this role, you will be responsible for tactical planning, execution of Non-Biddable media plans for a set of businesses. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. TheGroupM Nexus teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies and Agencies clients, including the activation and execution of dynamic media campaigns. The GroupM Nexus Activation Specialist team creates an effective link between Campaign delivery team and GM Activation specialist, GroupM Nexus Buying, GroupM Nexus mPlan, GroupM Nexus Digital AdOps and other GroupM Nexus Activation Specialist Teams. The GroupM Nexus Activation Specialist team ensures that briefs are reviewed with Campaign Delivery team and set expectations. Ensure creation and delivery of integrated media solution for every implementation campaigns. Also ensures that GroupM Nexus Activation specialists meet clients expectations by achieving campaign KPI s timely and through embedding operational excellence. Reporting of the role: Reporting to: This role reports to the Regional Head - Non Biddable GroupM Nexus India 3 best things about the job: You will be groomed and made Multi-channel / integrated plan champion by the most dynamic Manager You are a part of proven, high performance team with an excellent supporting network with development opportunities within GroupM India Opportunity to work as Activation Specialist on some of the big categories and top advertisers in the region and extend your learning opportunities Measures of success: In 3 months: Understanding of GroupM Nexus cross functioning teams, their roles and responsibilities Involve in creation and execution of plans for aligned business and to take care clients day to day requirements coming from Activation Specialist Director/Manager You will be part of updates/ revisions/ reviews as per aligned frequency with Activation Specialist Manager Create integrated media plans across TV, Press, Radio and Digital I/O Buys Learn the Digital Reservation Buys planning execution process In 6 months: Independently able to create integrated media plans across TV, Press, Radio and Digital I/O Buys Handle tactical and implementation planning and ensure delivery of KPI as aligned Ensure timely reporting of media deliverables and reports In 12 months: Become a Multi-channel / integrated plan champion Ensure 100% Reviews are done with Activation Specialist Manager as per aligned SOP Achieve 100% GroupM Nexus process compliance adherence across aligned business Responsibilities of the role: Following are the responsibilities of the GroupM Nexus Activation Specialists and the varying degree of complexity is subject to individual job level: GroupM Nexus Activation Specialist team is accountable for tactical planning and implementation for a set of clients GroupM Nexus Activation Specialist team to understands clients brand identity, GroupM Agency s deliverables and campaign KPI s Understand the campaign brief received from Agency Planner / GroupM Nexus Activation Specialist Manager, create multi-channel / integrated activation plan in line with SOP Coordination with other stake holders, mainly the GroupM Nexus Buying team for deal closures Optimize the activation plan to achieve the objectives/ KPI Close the optimized plan with Activation Specialist Manager Based on the aligned plan, create schedule keeping in mind the expectation from Scheduling brief received Set up campaign platforms for Digital activity (wherever required) Coordination with mPlan team for Estimate/ other documentation process for the approved plan; process adoption for plan implementation Execute the approved campaign through GroupM Nexus mPlan team: campaign go live Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc Based on campaign performance/ mid eval analysis, Campaign inflight optimization is compulsorily done for every single campaign using the Roll Out Brief Follow end to end GroupM Nexus process for Planning, Campaign execution and Campaign management Adherence to GroupM Nexus best practices for planning and campaign management Maintenance and follow-through of SOPs. In addition to create, implement and manage integrated campaigns : GroupM Nexus Activation Specialist team understand media behaviours and how the target audience interacts with media Work collaboratively with GroupM Nexus Buying, GroupM Nexus mPlan, GroupM Nexus Digital AdOps and other GroupM Nexus Activation Specialist Teams (wherever required) to ensure a holistic approach in integrated campaign creation execution Ensure Plan QC around key deliverables of the Campaign Ensure understanding and 100% compliance with both GroupM and finance processes, policies and procedures What you will need: 1-2 years of media planning experience; experience in buying will be an added advantage Proven and extensive experience in campaign creation, execution and tracking with meticulous process Excellent knowledge of negotiations and inflation management Industry Software Knowledge usage - Yumi, IRS, TGI, MAP. Understanding of digital tools Good communication stakeholder relationship management skills Proactiveness to address and escalate when needed, on any issue that compromises the quality and timeliness of deliverable More about GroupM Discover more about GroupM at www.groupm.com Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn - https: / / www.linkedin.com / company / groupm About India