Job Description

Position: Senior Executive - Marketing Reports To: Manager Job Level: Mid-Senior Location: Noida, India Position Type: Full-Time Position Summary: We are looking for a Senior Executive - Marketing to drive our real estate marketing strategies with a strong focus on digital channels and targeted offline activities. This role requires a creative and data-driven individual to enhance brand visibility, attract potential buyers, and support sales through innovative marketing campaigns. Minimum Requirements: Bachelors degree in Marketing, Business Administration, Real Estate, or related fields. 3+ years of experience in marketing, preferably in the real estate industry. Strong knowledge of digital marketing tools, SEO, SEM, Google Analytics, and social media advertising. Hands-on experience with real estate platforms (e.g., MagicBricks, 99acres) is a plus. Excellent communication, presentation, and analytical skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Preferred Skills: Proficiency in Google Ads, Facebook Ads Manager, and other digital ad platforms. Knowledge of real estate CRM systems and lead management tools. Creative mindset with the ability to craft compelling marketing content and campaigns. Basic graphic design skills (Canva, Adobe Suite) are a plus. Key Responsibilities: Digital Marketing (80%) Develop, implement, and manage comprehensive digital marketing strategies tailored for real estate projects. Optimize website content, SEO strategies, and landing pages to generate quality leads. Run targeted PPC campaigns on Google Ads, Facebook, Instagram, and real estate listing platforms. Leverage social media channels to create engaging content, showcase properties, and interact with potential clients. Implement email marketing campaigns to nurture leads, promote new projects, and drive client engagement. Analyze digital campaign performance, track ROI, and adjust strategies accordingly. Use CRM tools to manage customer data, segment audiences, and personalize marketing efforts. Offline Marketing (20%) Plan and execute offline marketing initiatives such as property exhibitions, open houses, roadshows, and real estate events. Coordinate with print media, outdoor advertising, and branding agencies for effective offline campaigns. Develop brochures, flyers, signage, and other marketing collaterals for real estate projects. Collaborate with sales teams to create on-ground promotional activities that support sales targets.