Senior Executive

Job Description

Your Job Responsibilities As a Marketing Manager, your day-to-day responsibilities will include: Content Creation: Understanding our services and creating value propositions that communicate clearly to targeted audiences across our organic and paid marketing channels. Researching and creating engaging content for various campaigns including, but not limited to digital and email campaigns. Promotional content for virtual events like webinars and panel discussions. Persona-based content for the website and social media. Ensuring all-around consistency in style, fonts, images, and tone. Campaign Management: Experience managing end-to-end marketing campaigns, including budgeting, scheduling, and performance analysis. Utilize marketing analytics tools to track campaign performance, analyze data, and provide actionable insights to optimize future campaigns. Creative Production Management Writing engaging video scripts on topics of business relevance. Working with the design and video team to create storyboards. Coordinating the creation of creative assets like videos, banners, and other creatives for campaigns. Quality Assurance: Conducting thorough proofreading and editing to ensure content is error-free and adheres to style guidelines. Following SEO guidelines during content creation. Work with the digital marketing and marketing automation teams to continuously measure and improve content performance for the paid media campaigns. Collaboration: Coordination with key stakeholders (Sales Presales team, BU heads, Marketing team) to create effective communications strategies that articulate our service s core benefits properly and consistent. Collaborate with cross-functional teams to develop content that aligns with brand messaging, product offerings, and marketing objectives. Working closely with the marketing and design teams to ensure cohesive brand messaging. Coordinating content production schedules and campaigns. Must-have Qualifications, Skills Experience Experience: 5-7 years of experience in marketing, with a focus on content writing and campaign management and a strong portfolio showcasing writing skills and successful campaigns. Preferably in IT domain Language Skills: Excellent communication and writing skills in English. Education: Masters/Bachelors degree in Marketing, Communications, or related field. An MBA is preferred, and a B.Tech background is advantageous Project Management: Strong project management skills and attention to detail. Must have an understanding of the Technology space and willing to learn Self-motivated with a passion for content, business and digital marketing Understanding of key metrics to measure the success of marketing initiatives Multitasker with an ability to get the job done Clear, effective communicator verbally and in writing with the ability to be persuasive Demonstrated ability to work productively with key stakeholders. Results-oriented; proven ability to prioritize, drive and achieve results. Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment. Knowledge of marketing automation software and tools would be a plus