Senior digital marketing executive

Job Description

Position overview As a Senior Digital Marketing Executive, you are entrusted with the strategic leadership and execution of comprehensive digital marketing initiatives to drive brand visibility, customer engagement, and revenue growth. Leveraging a deep understanding of digital channels, you play a pivotal role in developing and implementing innovative, data-driven marketing strategies. Your responsibilities include overseeing a team, managing budgets, and ensuring the seamless integration of various digital platforms to optimize performance. With strong communication and leadership skills, you collaborate cross-functionally, staying ahead of industry trends, to adapt and refine strategies. Your analytical mindset allows you to interpret complex data, measure campaign effectiveness, and make informed decisions, contributing to the overall success of the company s marketing objectives in an ever-evolving digital landscape. Key responsibilities Developing and executing comprehensive digital marketing strategies aligned with organizational goals. Campaign management: Planning, implementing, and monitoring digital marketing campaigns across multiple channels such as social media, email, SEO, SEM, and content marketing. Analytics and reporting: Utilizing analytics tools to track and measure campaign performance, deriving actionable insights, and preparing reports to evaluate the effectiveness of digital marketing efforts. Managing and optimizing budgets for digital marketing campaigns to ensure maximum ROI. leading and mentoring a team of digital marketers, overseeing their work, and ensuring alignment with overall strategies. Collaborating with content teams to align content strategy with digital marketing objectives and optimize content for various digital channels. SEO and SEM expertise: Overseeing search engine optimization (SEO) efforts and search engine marketing (SEM) campaigns, including PPC management and keyword optimization. Social media (SMO & SMM): Developing and implementing social media strategies, creating content calendars, analyzing performance metrics, and increasing engagement and followers across platforms. Collaborating with cross-functional teams and communicating digital marketing strategies and initiatives to stakeholders. Mandatory skills Create, implement, and present comprehensive digital marketing plans and strategies. Perform quality assurance across websites and all digital marketing programs to ensure an optimal user experience. Utilize proprietary platforms and automated bidding algorithms for effective management and optimization of online marketing and paid search campaigns. Maintain a strong knowledge of online advertising, paid search landscape, and industry tools for daily campaign execution. Google analytics expertise: Generate and implement Google analytics, providing in-depth analysis. Use Google analytics to shape and optimize web strategy, analyzing past data to project campaign performance. Keyword research and SEO: Conduct thorough keyword research and create content for SEO and landing pages. Utilize tools like Google keyword planner for effective keyword research and website analysis. Search engine marketing (SEM): Plan, execute, and optimize SEM campaigns for various clients. Specialize in generating highly qualified leads for local businesses through effective search engine marketing. Social media marketing (SMM): Content creation (copywriting, design, videos), platform expertise, analytics, community management, SEO, advertising, strategic thinking, clear communication, adaptability, time management, legal awareness, collaboration, and constant testing. Utilizing CRM tools and social listening completes the skill set for effective audience engagement and brand success. Review and optimize Google AdWords accounts for medium to large businesses. Develop AdWords campaigns through strategic keyword market research strategies. Manage relationships with search engines and agencies to optimize search marketing campaigns. Design and upload PPC marketing campaigns, presenting solution-based marketing campaigns to prospects. Plan and execute paid and natural search campaigns for Fortune 500 clients. Create and maintain pay-per-click (PPC) search campaigns, providing detailed reporting on relevant KPIs. Implement A/B testing for landing pages, email, and Facebook promotions to optimize content and boost performance. Develop new ad copy for A/B testing to enhance market efficiency. Collaborate with the team to integrate social media marketing channels. Measure and monitor social media marketing engagement, contributing to external communication efforts. Troubleshoot and restructure campaigns to increase quality, ROI, and lead conversions. Prepare quarterly and annual statistical reports, including detailed ROI analysis for company officers. Execute landing page testing and optimization, creative testing, and bid management best practices. Deliver SEO/PPC campaign and bid management research and analysis. Execute campaign management tactics, providing exceptional customer service and efficient billing management. Configure campaign management and response management for optimal results. Analyze data to identify areas of opportunity and trends. WordPress expertise: Administer websites through moderating comments, updating news, and installing/configuring WordPress plug-ins. Generate marketing content and execute website modifications using the WordPress platform. Required soft skills Communication skills: Clear and effective communication is crucial for conveying marketing strategies, collaborating with team members, and presenting ideas to stakeholders. Ability to communicate complex digital marketing concepts simply and understandably. Leadership and team management: As a senior digital marketing executive, you may be responsible for leading and managing a team. Leadership skills, including the ability to motivate, mentor, and guide team members, are essential. Strong analytical skills are vital for interpreting data and analytics to derive insights and optimize digital marketing campaigns. Ability to make data-driven decisions and adjust strategies based on performance metrics. Problem-solving skills: The digital marketing landscape is dynamic, and challenges are inevitable. Being able to identify issues and implement effective solutions quickly is crucial. Adaptability: Digital marketing is constantly evolving. An ability to adapt to new trends, technologies, and industry changes is essential for success in this field. Creativity is crucial for developing innovative and engaging digital marketing campaigns. The ability to think outside the box and generate fresh ideas can set a senior digital marketing executive apart. Effective time management is essential for meeting deadlines and managing multiple projects simultaneously. Prioritization and organization are key aspects of this skill. Senior digital marketing executives often work closely with clients. Building and maintaining strong relationships, understanding client needs, and delivering results are critical. A senior digital marketing executive must think strategically, aligning digital marketing efforts with overall business goals and objectives. Developing long-term strategies for sustained success is important. The digital marketing landscape is dynamic, with constant updates and changes. A commitment to continuous learning and staying updated on industry trends is crucial for success