Job Description

Job Responsibilities for Senior Digital Marketing Executive: 1. Develop and Execute Digital Marketing Campaigns - Plan and implement comprehensive digital marketing strategies to achieve business goals. - Create, manage, and monitor paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms. 2. Content Creation and Management - Collaborate with content creators and designers to produce engaging and high-quality content for blogs, social media, emails, and websites. - Manage the content calendar and ensure timely publishing of posts and updates. 3. Search Engine Optimization (SEO) - Perform keyword research and optimize website content to improve organic rankings. - Analyze website traffic and implement strategies to increase organic traffic and improve user engagement. 4. Social Media Marketing - Manage social media accounts, ensuring consistent brand messaging and audience engagement. - Plan, create, and schedule posts, stories, and ad campaigns to drive growth and conversions. 5. Email Marketing - Design and execute email marketing campaigns, including newsletters, promotional offers, and drip sequences. - Track and analyze email performance metrics to optimize future campaigns. 6. Performance Analysis and Reporting - Monitor campaign performance using tools like Google Analytics, SEMrush, and other analytics platforms. - Provide regular performance reports and actionable insights to the team and management. 7. Lead Generation and Nurturing - Develop and implement strategies to generate and nurture leads through various digital channels. - Optimize landing pages and lead generation forms for better conversion rates. 8. Website Management - Update and maintain the company website to ensure it is user-friendly, up-to-date, and SEO-optimized. - Work with developers and designers to implement new features and improvements. 9. Market and Competitor Research - Conduct research on market trends, competitors, and customer behavior to identify opportunities for growth. - Stay updated with the latest digital marketing trends and tools. 10. Collaboration with Other Teams - Work closely with the sales, design, and product teams to align marketing strategies with overall business objectives. - Provide support in product launches, promotions, and other cross-functional campaigns. 11. Budget Management - Allocate and monitor the budget for digital marketing campaigns. - Optimize spending to achieve the best ROI. 12. Customer Engagement and Community Building - Engage with customers and followers across digital platforms to build a loyal community. - Handle queries, complaints, and feedback promptly and professionally. 13. Compliance and Best Practices - Ensure all digital marketing activities comply with relevant regulations and industry best practices. - Maintain data privacy and adhere to GDPR or other relevant laws.