Job Description

Profile: Senior Digital Marketing Experience Required : 3 to 6 years Location: Noida Roles and Responsibilties: Candidates should have a Strong knowledge of SEO and SMO along with PPC is a plus. Develop and implement effective SEO strategies to improve organic search rankings and drive targeted traffic to our website. Content Marketing: Collaborate with the content team to create engaging content for blogs, emails, and social media. Oversee SEO/SEM efforts to improve organic traffic and keyword rankings. SMO: Manage the companys social media profiles and implement strategies to grow engagement and followers. Plan and execute campaigns to increase brand visibility and lead generation. Work with the social media team to ensure SEO and social media and PPC strategies are aligned and mutually beneficial. Analyze campaign data to uncover trends, insights, and actionable recommendations. Conduct comprehensive keyword research and analysis to identify opportunities for content optimization and new content creation. Monitor and analyse website performance using tools such as Google Analytics, Google Search Console, Semrush and other SEO tools to identify issues and areas for improvement. Conduct technical SEO audits and work with web developers to resolve any issues that may impact website performance. Track, report, and analyse SEO performance metrics and present findings and recommendations to the marketing team. Develop and execute link-building strategies to improve the website's authority and search engine ranking. Interested candidates can share their CV at pragati.jaiswal@appsquadz.co or connect at 8447702224