Senior Digital Marketing Executive

Digital Marketing Executive – Job Description

Company: Aanchal Marketing

About Us
Aanchal Marketing is a leading provider of RWA Branding, Highway Media, and Retail Branding solutions across India. With a strong network, premium outdoor inventory, and a legacy of impactful campaigns, we help brands connect with audiences at the ground level. We are now expanding our digital footprint and looking for a dynamic Digital Marketing Executive to support our marketing and growth initiatives.

Position Overview

The Digital Marketing Executive will be responsible for driving Aanchal Marketing’s online presence, generating high-quality leads, and supporting brand-building efforts. The role involves managing digital campaigns, creating engaging content, optimizing performance, and coordinating with the sales and creative teams to support business goals.

Key Responsibilities1. Digital Campaign Management

• Plan and execute paid campaigns across Google, Facebook/Instagram, LinkedIn, and other relevant platforms.
• Generate qualified leads for RWA Branding, Highway Branding, and Retail Media.
• Monitor and optimize campaign performance to achieve maximum ROI.

2. Social Media & Online Presence

• Manage Aanchal Marketing’s social media pages with consistent, high-quality content.
• Grow audience engagement through posts, reels, stories, and campaign showcases.
• Maintain a strong brand voice aligned with our outdoor media expertise.

3. SEO & Website Optimization

• Improve SEO rankings for targeted keywords related to OOH, RWA branding, and outdoor media.
• Coordinate website updates, landing pages, and service pages.
• Analyze website traffic using Google Analytics, Search Console, etc.

4. Content Creation & Coordination

• Write posts, captions, blogs, emailers, and marketing content specific to the outdoor advertising industry.
• Work with designers to develop creatives, case studies, and client success stories.
• Ensure content represents Aanchal Marketing’s positioning accurately.

5. Email, CRM & Lead Nurturing

• Manage email marketing campaigns using CRM tools.
• Maintain lead lists, track inquiries, and support the sales team with digital follow-ups.
• Run retargeting campaigns for website visitors and past leads.

6. Market Research & Insights

• Track industry trends in OOH, branding, and digital advertising.
• Monitor competitor marketing strategies and suggest improvements.
• Identify new opportunities for digital growth.

7. Reporting & Analytics

• Prepare weekly and monthly digital performance reports.
• Provide insights and recommendations to senior management.

Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1–3 years of experience in digital marketing.
• Strong knowledge of Google Ads, Meta Ads, and LinkedIn Marketing.
• Good understanding of SEO, analytics tools, and social media management.
• Excellent communication skills with creativity and attention to detail.
• Experience in outdoor advertising or agency background (preferred, not mandatory).

Job Type: Full-time

Pay: ₹18,000.00 - ₹35,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Ability to commute/relocate:

• New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Diploma (Preferred)

Language:

• English (Preferred)

Location:

• New Delhi, Delhi (Preferred)

Work Location: In person