Senior Data Analyst

Hi All,

I am looking for Marketing Mix Modelling + DS candidate.

Marketing Mix Modelling.

So would need you to focus on the MMM and data science skillset.

Need someone who has implementation of marketing mix models and attribution frameworks to evaluate campaign effectiveness.

Proficiency in SQL and Python for data manipulation and analysis is must.

Also, strong statistical analysis skills including regression analysis and incrementality testing.

JD:

Role:

Location:

Work Mode:

Shift Timings:

Role Overview:

We are looking for a go-getter person who can understand and define (as required):

• Analytical strategies to meet the demands of business requirements
• Technical requirements of the visualization requirements

About the Role:

Marketing Analytics Manager

Required Technical Skills:

• Proficiency in SQL and Python for data manipulation and analysis

  .

• Strong statistical analysis skills including regression analysis and incrementality testing

  .
• Familiarity with ecommerce business models and marketing effectiveness measurement.

Qualifications:

• Minimum 6 years of relevant experience in marketing analytics, marketing effectiveness, or retail analytics.

• Proven track record of working with marketing mix and attribution models.
• Strong understanding of ecommerce dynamics.
• Excellent communication skills with the ability to clearly present complex insights.
• Experience managing budgets and optimizing marketing spend.
• Knowledge of influencer marketing measurement is a plus.