Senior creative content writer

Job Description

Position overview As a Senior Creative Content Writer, you play a pivotal role in crafting and leading the content strategy of our organization, ensuring alignment with brand objectives and audience engagement goals. You not only produce high-quality and compelling content but also provide strategic direction to the marketing team. Your responsibilities include developing and maintaining a consistent brand voice, overseeing the creation of various content types, and collaborating with cross-functional teams such as marketing, SEO, and design. As a professional Sr. Creative Content Writer, you bring creativity, a keen understanding of the target audience, and a mastery of storytelling to elevate the brand through written communication. Effectively create and communicate organizational messages to the intended audience through web page content, blog posts, whitepapers, social media content, or other forms of digital and print marketing material. Key responsibilities You should be responsible for creating compelling TG-centric content for web pages, blogs, articles, advertisements, product descriptions, white papers, case studies, PPTs, and social media posts for our clients in multiple domains . You should understand the target audience and eventually produce content accordingly. You should conduct in-depth research on industry-related topics in order to develop original content. You should assist the marketing team in developing content for advertising campaigns. You should proofread the content for errors and inconsistencies. You should edit and polish the existing content to improve readability. You should conduct keyword research and apply SEO best practices to increase traffic to the company website. Mandatory skills Convert technical writing to easy and clear summaries. Understanding of data presentation. Research topics online and offline. Web/blog/brochure/press release/articles content writing. Understanding of SEO and keywords. Content strategy and understanding digital marketing including social media trends. Required soft skills Unleashing and applying creativity to generate unique and engaging content across various platforms. Ability to align content creation with overarching marketing and business strategies, ensuring that the content serves broader objectives and resonates with the target audience. Storytelling skills: Strong storytelling abilities to captivate and connect with the audience emotionally, creating narratives that leave a lasting impact. Adaptability: Being open to new ideas, trends, and industry shifts, and adapting writing style to suit different platforms and audiences. Effective collaboration with cross-functional teams, including designers, marketers, and subject matter experts, to ensure a cohesive and integrated approach to content creation. Should know how to use AI tools like ChatGPT and Jaspar, Bard, etc Clear and concise communication skills to convey complex ideas in a compelling and accessible manner, whether in writing or verbally when presenting ideas to team members or stakeholders. Meticulous attention to detail in grammar, syntax, and overall writing quality to maintain a high standard of content excellence. Research skills: Strong research skills to gather information on diverse topics and industries, ensuring the accuracy and depth of the content produced. Effective time management to meet deadlines and handle multiple projects simultaneously, without compromising the quality of the creative output. Willingness to accept feedback and iterate on content based on input from peers, supervisors, or audience responses, fostering a continuous improvement mindset. The ability to understand and empathize with the audience, tailoring content to meet their needs and preferences. A mindset for innovation, pushing boundaries to create content that stands out in a crowded digital landscape and embraces emerging trends. Basic understanding of SEO principles to optimize content for search engines without compromising its creative and engaging aspects. Deep understanding of the brand s voice, values, and messaging to ensure consistency across all content produced. Competitive salary based on experience and skills. Ensuring work-life balance for employees. Opportunities for professional growth and development. A collaborative and creatively stimulating work environment. Access to the latest design tools and technologies. The chance to work with a diverse range of domestic and international clients.