Job Description

Job Title: Senior Copywriter Location: Mumbai – Andheri East (MIDC) Experience: 5+ Years Employment Type: Full-time About the Role: Foxtale is looking for a strategic and creative Senior Copywriter to join our growing team. If you have a flair for words, a sharp understanding of branding, and a knack for turning complex ideas into compelling content — this role is for you. You’ll work at the intersection of brand, design, product, and digital teams to shape messaging that resonates across every touchpoint. Key Responsibilities: Write clear, concise, and engaging copy for website, social media, emailers, ads, blogs, and brand campaigns. Collaborate with brand, design, SEO, product, and marketing teams to ensure a consistent brand voice across all channels. Adapt messaging for different formats – from high-impact short-form to informative long-form content. Conceptualize and construct campaign themes and messaging that connect with target audiences. Translate complex product features and USPs into user-friendly, benefit-led messaging. Conduct competitor analysis and market research to inform content strategy. Stay updated on content trends and platform best practices to drive performance and engagement. Requirements: 5+ years of experience in copywriting, preferably in a consumer-facing brand or creative agency. Strong portfolio showcasing brand campaigns, digital content, and performance-oriented messaging. Ability to think strategically and creatively to solve brand communication challenges. Excellent grammar, writing, and editing skills with attention to detail. Familiarity with SEO, content performance tools, and digital marketing principles. Comfortable working in a fast-paced, collaborative environment. To Apply: Interested candidates may share their resume and portfolio at shreya.mallick@foxtale.in Show more Show less