Senior Copywriter

Job Description

Job Title: Senior Copywriter Industry: Advertising & Marketing (Digital Marketing) Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Job Summary: We are looking for a Senior Copywriter with 4-6 years of experience in crafting compelling, brand-aligned content for various advertising and marketing campaigns. The ideal candidate should have strong storytelling abilities, excellent writing skills, and a deep understanding of digital and traditional marketing platforms. Key Responsibilities: Content Creation: Write engaging, persuasive, and brand-consistent copy for ads, social media, websites, email campaigns, print materials, scripts, and more. Develop impactful taglines, headlines, and long-form content that aligns with brand voice and marketing objectives. Adapt tone and style to fit different brands, audiences, and campaign goals. Concept Development & Collaboration: Work closely with designers, art directors, and strategists to develop innovative creative concepts. Participate in brainstorming sessions to generate fresh, high-impact campaign ideas. Collaborate with account managers to understand client needs and translate briefs into effective messaging. Editing & Quality Control: Proofread and edit copy to ensure accuracy, clarity, and consistency. Ensure all content adheres to brand guidelines, legal requirements, and advertising standards. Optimize copy for SEO, digital marketing, and audience engagement. Research & Strategy: Conduct research on target audiences, industry trends, and competitor strategies. Stay updated on advertising trends, cultural insights, and emerging marketing techniques. Use data-driven insights and feedback to refine copy and improve campaign effectiveness. Candidate Requirements: 4-6 years of experience in copywriting, preferably in an advertising agency or marketing role. Bachelors degree in Marketing, Communications, Journalism, English, or a related field. Strong storytelling, writing, and editing skills with the ability to adapt to multiple formats and platforms. Understanding of SEO, digital marketing strategies, and audience engagement techniques. Creativity, attention to detail, and ability to meet deadlines in a fast-paced environment. Leadership skills to guide junior writers and contribute to content strategy development. Key Skills: Creative & Persuasive Writing SEO Optimization & Digital Copywriting Brand Storytelling & Content Strategy Editing & Proofreading Collaboration & Team Leadership Time Management & Deadline Adherence Research & Audience Engagement If you are a passionate storyteller with a knack for crafting compelling narratives, wed love to have you on our team! Let me know if you need any refinements!