Senior Copy Supervisor

• Job Location: Mumbai
• Reporting To: Copy Manager

Description

As Copy Supervisor, you will lead a team of Copywriters in delivering best-in-class social media content and ongoing BAU communications for a roster of brands. You’ll both supervise the creative & quality of brands and own writing for select brands. You will also collaborate directly with clients to shape and sell content plans and continually feed fresh campaign ideas to keep brands ahead of the curve. You will also be part of Pitches routinely and contribute to the effort of getting new brands on board.

Role & Responsibilities:

Hands-On Copywriting

• Own end-to-end copy for a few brands (social posts, short-form scripts, digital ads).
• Ensure all copy aligns with brand voice, tone, and strategic objectives.
• Review and polish team-produced copy for quality, consistency, and impact.

Client Engagement & Content Planning

• Lead content-plan discussions and pitch sessions with clients.
• Understand brand goals, target audiences, and performance metrics to craft proposals.
• Translate client briefs into comprehensive social content calendars and storytelling roadmaps.

Team Leadership & Development

• Mentor and guide a team of Interns/Copywriters.
• Allocate social workloads fairly and manage capacity for select brands.
• Conduct regular feedback sessions, writing reviews, and skill-building workshops.

Idea Generation & Campaign Strategy

• Regularly ideate and present bold, differentiated campaign concepts.
• Collaborate with account executives, art directors, strategists, and media planners to integrate copy into omnichannel executions.
• Stay on top of social trends, platform features, and cultural moments to keep concepts fresh.

Quality & Process Management

• Establish and maintain copy style guides, voice documents, and approval workflows.
• Ensure timely delivery of copy drafts, revisions, and final files.
• Partner with account teams to align on timelines, budgets, and deliverables.

Skills & experience required to Succeed in this role:

Experience:

• 6–8 years in a digital advertising or integrated agency, with at least 2 years in a supervisory role.
• Proven track record in social media content creation and copywriting across platforms (Facebook, Instagram, LinkedIn, X, Youtube).

Core Skills:

• Exceptional writing, editing, and storytelling abilities.
• Strong client-facing and presentation skills; comfortable “selling” ideas.
• Leadership mindset with a knack for coaching and motivating writers.
• Strategic thinker who can align copy with wider business and brand objectives.