Senior Content Writer

Job Title: Senior Content Writer

Location: Indore, Madhya Pradesh (On-site / Hybrid as per company policy)
Department: Marketing / Communications
Experience Required: 2-4 years
Employment Type: Full-time

About The Visko Group

The Visko Group is a fast-growing, innovation-driven organization focused on delivering excellence across [insert your industry — e.g., manufacturing, lifestyle, real estate, IT services, etc.]. Our mission is to build strong brand narratives and meaningful engagement with our customers through high-quality content and creative storytelling.

Role Overview

We’re seeking a talented and experienced Senior Content Writer to lead our content creation efforts. The ideal candidate will have a strong command of language, a deep understanding of brand voice, and proven experience crafting compelling content across digital and print platforms. You will collaborate closely with the marketing, design, and digital teams to deliver impactful content that aligns with our brand and business goals.

Key Responsibilities

• Develop, write, and edit high-quality content for blogs, websites, social media, newsletters, product descriptions, and marketing campaigns.
• Create SEO-optimized content that drives traffic and engagement.
• Collaborate with internal teams (design, marketing, sales) to plan and execute content strategies.
• Conduct research on industry-related topics and competitors to identify trends and opportunities.
• Proofread and edit content for grammar, clarity, tone, and consistency.
• Guide and mentor junior writers; provide constructive feedback and editorial oversight.
• Maintain a content calendar and ensure timely delivery of all content pieces.
• Contribute creative ideas for campaigns, product launches, and brand storytelling initiatives.

Required Skills & Qualifications

• Bachelor’s or Master’s degree in English, Journalism, Communications, Marketing, or a related field.
• 2-4 years of experience in content writing, preferably in a corporate or agency environment.
• Strong portfolio showcasing published articles, blogs, or marketing copy.
• Excellent writing, editing, and proofreading skills.
• Understanding of SEO, keyword research, and web analytics.
• Ability to write for diverse audiences and adapt tone and style as needed.
• Strong organizational and project management skills.
• Basic understanding of content management systems (WordPress, HubSpot, etc.) is a plus.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person