Senior Content Writer (Only FMCG)

Job Title: Senior Executive Content Writer (Only FMCG)

Location: Colaba, Mumbai

Education: Any Graduate/ Postgraduate/ Masters

Key Responsibilities:

• Must be excellent with their language skills, with the ability to craft social content while understanding the consumer need and the media itself.

• Must be able to create content that helps achieve various targets- grow the audience, spread brand awareness, and in case of tactical campaigns, increase sales and/or website visits.

• Will be responsible for all internal and external communication- including but not limited to retail communication for the parlors, Google ads, YouTube ads, B2B communication, website content, banners on various platforms, blogs, social media content, etc.

• Will also be responsible for the brands PR mandate- which involves collaborating with a third-party agency, coming up with the right PR hooks, and supervising the work that the agency will create.

• Collaborate with the video and photography team for timely content.

• Work with the creative team on video projects- product scripts, audition VO artists, communicate visual ideas to art directors

• Work in tandem with the design team to produce content that is a compelling combination of copy and design

• Troubleshooting and editing content on the spot or conducting systematic overhauls of existing content, when required

• Manage corporate communications as and when required

• Gather ideas from various stakeholders and translate them into creative content

• The candidate should have at least 6 years (or more) years of relevant experience in copywriting. Social media copywriting in the Food and Beverage space will be an added advantage.

Key Skills:

FMCG/Food/Beverages/Personal Care/Beauty

• Write/edit/correct the necessary content within assigned deadlines

• Have a sound understanding of social media and digital platforms, along with consumer trends and the audience mindset, as well as the market and industry as a while in order to stand out from competitors

• Ability to collaborate with external agencies and ensure that work is delivered in a timely fashion, without compromising on the standard of work

• A good understanding of digital marketing

• A team player, who can work alongside different team members to produce work for the brand

• Having a proactive attitude is a must. The candidate must show bias for action and find new ways to elevate the brand