Job Description

Key Responsibilities Write long-form content such as blogs, mailers, digital ads, print content, website content, invites, and catalogues Craft engaging copies for social media and products that drive purchase decisions Initiate conversations and take end-to-end ownership of projects from ideation to execution Manage multiple tasks and adhere to timelines Apply good time management skills including prioritizing, scheduling, and adapting as necessary Ideate content in collaboration with the graphics resource Requirements Demonstrate web content writing, creative writing, and general writing skills Develop content strategies and conduct research Proofread and edit content for quality Exhibit excellent written and verbal communication skills Manage junior writers and freelancers Have experience in the business consulting industry (preferred) Hold a bachelor's degree in English, Journalism, Communications, or related field Display an eye for detail and a creative mindset Meet strict timelines while ensuring project quality Aspire to take on new challenges and drive positive outcomes Use a data-driven approach to analyze the success of work Possess strong interactive and interpersonal skills Stay updated with fashion and pop culture news to help the brand Produce well-researched, engaging, and original content with unique ideas Verify accuracy, credibility, and authenticity of information and sources Ideate storytelling methods for social media platforms adapting content for each platform Hold a master’s degree in english literature, mass communication, journalism, or related field Have 4-5 years of experience in creative content writing and editing, preferably in the fashion domain Provide samples of long-form content, marketing, and UX copies Understand MS Office Suite and Google tools Have prior experience in fashion (preferred) About Company: Aashni + Co opened its flagship concept store in London's charming Notting Hill in the autumn of 2012 to pioneer the most desirable edit in Indian high fashion. Ever since, the brand has come to be associated with providing the residents of the United Kingdom access to visionary South Asian designers, with offerings ranging from haute couture to ready-to-wear, jewelry, and accessories. Designers include Anamika Khanna, Anushree Reddy, Gaurav Gupta, Manish Malhotra, Sabyasachi, Rahul Mishra, Ridhi Mehra, Rimple and Harpreet Narula, Varun Bahl, and like. Trying to reach out to a more global audience without any geographical barriers was the next logical step, which is how www.aashniandco.com was born in 2016. The online leg of the Aashni + Co family will stay true to its penchant for all things luxe and promises to bring the modern Indian woman a specially curated selection of the best in fashion. All just a click away. Show more Show less