Senior Content Writer

Position: Senior Content Writer
Location: iLEAD College, Kolkata
Experience: 5+ years
Qualification: Bachelor’s in English, Communications, Marketing, Journalism, or related field

Job Profile

We are looking for a Senior Content Writer to lead iLEAD’s brand voice across LinkedIn and other digital platforms. The role demands creativity, strategic thinking, and proficiency in AI-powered content creation, aimed at amplifying iLEAD’s presence in education, entrepreneurship, and innovation.

Key Responsibilities

Content Creation & Storytelling

• Write and edit platform-specific content for LinkedIn, Instagram, Facebook, website, emailers, and blogs.
• Develop high-impact thought-leadership posts focused on educational innovation.
• Script video reels, alumni success stories, and student showcases.

AI-Powered Workflow

• Use AI tools (ChatGPT, Jasper, MidJourney, etc.) for ideation, first drafts, tone optimization, and campaign planning.
• Integrate AI-based SEO strategies: keyword research, on-page performance, and analytics-driven content optimization.
• Lead the LinkedIn strategy—weekly posts, carousels, newsletters, and creator-mode features.
• Develop monthly content calendars, viral hooks, and storytelling frameworks for Instagram and Facebook.
• Analyze post metrics (CTR, impressions, engagement) and evolve content based on insights.

Collaboration & Leadership

• Work cross-functionally with Admissions, Studio, and Alumni teams for content mining.
• Contribute to campaign ideation with design, video, and production teams.

Trendspotting & Thought Leadership

• Track evolving trends in AI, education, social media formats, and storytelling frameworks.
• Present monthly trendboards, competitor insights, and creative strategy reports to the leadership.

Desired Candidate Profile

• Bachelor’s in English, Communications, Marketing, Journalism, or related field.
• 5+ years of experience in content writing and social media strategy (agency or educational brand preferred).
• Expert command of LinkedIn strategy—pulse posts, carousels, newsletters, creator mode.
• Proficient in AI tools (ChatGPT, Notion AI, Jasper, MidJourney prompt structuring).
• Familiarity with SEO, Google Analytics, and keyword tools.
• Flawless written English, adaptable tone, storytelling finesse, and detail orientation.

Bonus Skills

• Experience in higher-ed marketing or youth-centric branding.
• Understanding of HTML/CMS (WordPress, HubSpot).

What You Get

• Competitive salary + performance-based bonuses.
• Access to premium AI tools and content labs.
• Flexible work timings and a supportive team environment.
• A chance to shape the content voice of a Stanford Seed-certified, AI-first institution.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person