Senior Content Strategist

XpressEdu

0 years

15 - 20 Lacs

gurgaon

Posted:2 hours ago| Platform: GlassDoor logo

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Skills Required

content data planning development optimization strategy consistency marketing audits research analysis design messaging seo analyze analytics

Work Mode

On-site

Job Type

Full Time

Job Description

About the Role

We are looking for a creative and data-driven Senior Content Strategist to lead our content planning, development, and optimization efforts. The ideal candidate will own the content strategy across digital channels — ensuring consistency, brand alignment, and measurable impact on business objectives.

Key Responsibilities

Develop and execute the overall content strategy aligned with brand, marketing, and business goals.
Conduct content audits, keyword research, and competitive analysis to identify opportunities.
Plan and manage multi-channel content (blogs, social media, website, email campaigns, videos, whitepapers, etc.).
Collaborate with marketing, design, and product teams to produce high-quality, engaging, and on-brand content.
Define content guidelines, tone of voice, and messaging frameworks.
Optimize existing content for SEO and user engagement.
Analyze content performance and generate insights using analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).
Mentor content writers, editors, and other team members to uphold quality standards.
Stay updated on content marketing trends, platforms, and best practices.

Job Types: Full-time, Permanent

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Work Location: In person

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