Senior Content Strategist

Job Description

Relinns At Relinns Technologies , we live and breathe innovation, reliability, and speed! Founded by an IIM alumnus, we have established ourselves as a fast-growing tech company, pushing boundaries and crafting cutting-edge solutions for global clients like Apollo Tyres, Khatabook, and Manchester City Football Club . Our in-house product BotPenguin , a leading AI-powered chatbot builder, is revolutionizing how businesses engage with customers. We believe in fostering a culture of learning, collaboration, and ownership , ensuring that every team member thrives in an intellectually stimulating and supportive work environment. With flexible working hours, team-building activities, and a passion-driven atmosphere, we empower our engineers to build, innovate, and grow! BotPenguin BotPenguin is an advanced SaaS-based chatbot builder that leverages AI-driven automation for seamless customer engagement. Our platform integrates multiple channels and provides businesses with a scalable, intuitive, and cost-effective chatbot solution. Visit our website here: https://botpenguin.com/ Key Highlights 59,000 plus customer onboarded 140+ Partners Customer across 193 countries 4 Million messages triggered per month Company Culture Relinns is dedicated to fostering a collaborative and innovative work environment, where creativity meets efficiency. We uphold core values such as Responsibility & Ownership, Integrity, Collaboration, Taking Initiatives, and Excellence. We support a healthy work-life balance with flexible working hours and engage our team with weekly fun activities aimed at team building. At Relinns, we prioritize a culture of learning and growth, focusing on continuous development across all areas. Our supportive environment fosters both personal and professional advancement, empowering our team members to excel in their roles. The Role The Content Strategist will play a pivotal role in shaping the content strategy for BotPenguin and other Relinns products. As part of a fast-paced environment, this role demands a dynamic professional with hands-on experience in content marketing within product companies, ideally in the SaaS space. They will be responsible for developing, implementing, and managing content plans across various platforms, driving brand visibility and customer engagement through strategic campaigns. With expertise in SEO, analytics, and digital marketing principles, the Content Strategist will collaborate across teams to deliver impactful content aligned with business goals. This role offers an opportunity to lead initiatives, analyze performance metrics, and contribute to the overall growth of Relinns’ products through innovative content strategies. What you need for this role Master’s degree in Marketing, Communications, or a related field. 3 to 5 years of proven experience in content marketing within a product company (preferably a SaaS product). Hands-on experience in planning and executing content strategies and campaigns and being the brand voice. Exceptional writing and editing skills with a keen eye for detail ensuring the alignment with overall business goals. Strong understanding of SEO, SEM, and digital marketing principles. Proficiency in content management systems (CMS) and analytics tools. Ability to develop and execute content strategies that drive brand awareness and customer engagement. Excellent interpersonal and communication skills, with the ability to collaborate effectively and manage tasks within a team. What you will be doing Lead the creation and execution of content strategies for BotPenguin and other Relinns products. Ensure alignment with business goals and brand guidelines. Direct the production of high-quality content across multiple channels (website, blogs, social media, etc.) and collaborate with internal teams to align content. Organize and maintain the content calendar, ensuring timely delivery of all content pieces, including blogs, social media posts, and email campaigns. Optimize content for SEO to drive organic traffic. Implement SEM strategies to enhance visibility and engagement. Monitor content performance using analytics tools. Generate insights to refine content strategies and improve results. Plan and execute content-driven marketing campaigns that support broader marketing initiatives. Oversee content distribution across owned and earned media channels, ensuring maximum reach and engagement. Work closely with marketing, design, product, and sales teams to align content efforts with business objectives. Lead and mentor a team of content creators. Provide feedback to ensure high-quality output and continuous improvement. Create and maintain training materials for new team members to ensure consistency in content creation. Continuously track industry trends and integrate new insights into content strategies. Top reasons to work with us The organization is led by an IIM alumnus who built the organization on a strong set of values. So you will be experiencing an MBA journey itself. Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day. Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies. Enjoy a friendly and high-growth work environment that fosters learning & development. Job Type: Full-time Pay: ₹1,500,000.42 - ₹2,200,000.23 per year Benefits: Flexible schedule Health insurance Provident Fund Schedule: Day shift Fixed shift Experience: Content Writer: 3 years (Required) Work Location: In person