Job Description

Description Position at EssenceMediaCom Overview of job EssenceMediacom is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Business Director. A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant. An innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques. Reporting of the role This role reports to North Head of EssenceMediacom 3 best things about the job: Scope to work in a horizontally integrated structure. In addition to traditional media, exposure to new age media, mobile, data and digital mandate, OOH etc. Scope to work on various target segments. Measures of success - In three months, you would have: Gain client-confidence with sheer display of category, media and SOP understanding Bond with internal team with an ability to integrate across functions within and outside Mediacom and GroupM. In six months, you would have: Involve in strategic planning. Create a 360 planning approach for new campaign Ability to draw insights through data mining and articulate strategy Ability to converse with internal and external audience across paid-owned and earned media Eye for details and accuracy in all submissions In 12 months, you would have: Converse on measurement metrics across touchpoint based on campaign objectives Win awards in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc. Responsibilities of the role: To Manage all aspects of a client s media campaigns across brands and across media To supervise and design media plans using appropriate media tools To create culture of innovation and have all contribute to creative media solutions To proactively provide inputs/ directions to client and be responsive for client needs To initiate and drive quality analysis and cross-category case studies Facilitate development of team members through on -the-job coaching and initiate developmental training To ensure smooth team functioning and timely resolution of team conflicts What you will need: Minimum 12 years experience in the similar role Acute inquisitiveness and understanding of an entrepreneur s mindset Excellent communication / presentation / client management skills Must have business acumen to understand allocation of resources and right proposition selling to clients. Revenue responsibility Ability to understand 360mediums - Offline Online and their role in shaping clients businesses. Understating of media buying/ planning/ brand investments/ tools used. Client and Agency balance preferred Maturity and stature of the candidate is necessary as he/she will manage an existing team and clients Client and people management and servicing is key More about EssenceMediacom: We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. About India: At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.