Senior Brand Manager

Job Description

Key job responsibilities include: Ensures that the brands equity is nurtured & nourished in keeping with strategic objectives. Assists in developing and executes the marketing & branding strategy to improve market share and reach in maximum salons services Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion for this special channel. Co-ordinates with sales department to implement & monitor marketing initiatives for the brand. Ensures effective media evaluation specifically the digital platform & planning to gain maximum ROI by co-ordinating with key media providers for the Brand. STRATEGIC Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans. Understands & defines the brand identity & align all the brands’ plans accordingly Defining and executing the brand strategy including integrated marketing communication, media, in salon communication, PR, consumer research & brand visibility. Develops annual plans and budgets for the brand Consumer insight mining, spearheading the retail and merchandising strategy, developing sales incentive schemes and consumer promotions to drive business and aid stock consumption. OPERATIONAL Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity Managing Flagship Events, Fashion Events, Brand & Product launches & promotional activities for the salon range of products Keeps track of all brand related expenditures vis--vis budgets. Monitors, tracks & evaluates market & competitive dynamics. Develops systems within brand teams which facilitates better MIS and synergy of operations Monitoring and analysing the Retail Audit for planning. Ensures that the top-line & bottom-line objectives of the brand are strictly met.