Senior B2B Digital Marketing Specialist required , Coimbatore , Tamil Nadu

Job Description

We are looking for a Senior B2B Digital Marketing Specialist with hands-on experience in Account-Based Marketing (ABM) , SEO and LinkedIn campaigns targeted at overseas mid-market and enterprise clients. Experience: 5+ years in B2B marketing with strong ABM, SEO and LinkedIn focus for overseas markets. Proven success generating mid-market and enterprise leads via ABM and LinkedIn. If you have experience only in B2C marketing, PLEASE DO NOT APPLY FOR THIS JOB . Skills & Tools: Proficiency with LinkedIn tools (Campaign Manager, Sales Navigator), SEO tools (Ahrefs, SEMrush, Moz) and automation platforms (HubSpot, Marketo) plus Salesforce CRM. Expert in keyword research, on-page optimization, technical SEO, and link-building strategies. Familiarity with LinkedIn Sales Navigator, outreach tools (Outreach.io, Salesloft), and ad platforms (LinkedIn Ads, Google Ads). Strong analytical skills with Google Analytics, Search Console. Education: Bachelor’s in marketing, Business, or related field; SEO certifications or MBA a plus. Key Responsibilities Develop an integrated B2B marketing plan for overseas markets, integrating ABM, SEO and LinkedIn. Define target account lists and priority keywords, and LinkedIn audience segments; build ABM playbooks and SEO roadmaps, and LinkedIn content calendars. Launch and optimize multi-channel ABM campaigns (email, LinkedIn Sponsored Content, InMail, webinars, retargeting). Execute on-page and technical SEO improvements: keyword research, meta tags, site architecture, and speed optimizations. Collaborate with Sales, Product, and Delivery teams to ensure cohesive go-to-market efforts and SEO-friendly product launches. Job Types: Full-time, Permanent Pay: Up to ₹9,600,000.00 per year Benefits: Health insurance Life insurance Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Ability to commute/relocate: Selvapuram, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required) Application Question(s): Have you read the job description and salary details carefully? Are you comfortable with the mentioned salary? If you are not comfortable with the salary, please do not apply for this position. Education: Bachelor's (Required) Experience: B2B Marketing (in IT services domain): 5 years (Required) Work Location: In person