Senior Associate - Marketing ( GTM )

Job Description

About Urban Company Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting, and more—all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high-quality, standardized, and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand support to help them succeed. Urban Company started out as UrbanClap in November 2014, when its founders realized that the home services industry was largely unorganized, fragmented, and offline. Customers found it difficult to access quality services in a convenient manner, and service professionals struggled due to reliance on multiple middlemen. The founders launched Urban Company to disrupt the industry with a focus on three key principles: Customer Love : Build a platform that offers truly delightful and differentiated services. Partner Empowerment : Build a deep, full-stack partnership with service partners to improve their earnings and livelihoods. Technology First : Bring innovation and technology to an age-old industry. About the Role: At Urban Company, our team are the growth architects behind our business categories. They own category/brand growth, user acquisition, and business outcomes, working closely with category teams to identify gaps, optimize media strategies, and drive measurable impact. In this role, you will blend brand and performance marketing, leveraging a full-funnel marketing approach to drive awareness, consideration, and conversions. You’ll stay ahead of shifting consumer behaviors and media trends, ensuring Urban Company’s marketing investments are optimized for both short-term ROI and long-term brand equity. A data-first approach is at the heart of everything we do. You’ll work closely with cross-functional teams and agency partners, leading data-driven media strategies, measurement frameworks, and execution plans that unlock the next stage of growth for Urban Company. If you’re analytical, outcome-driven, and ready to take ownership in a fast-paced environment, this role is for you. Key Responsibilities: A. Media Research & Audience Insights Analyze media consumption trends across platforms (digital, offline, influencer, etc.), ensuring media plans are aligned with evolving user behaviors. Leverage data to evaluate media efficacy across different formats, placements, and channels to optimize marketing investments. Track and influence category penetration metrics (Awareness → Consideration → Trial), ensuring that marketing moves the needle on real business outcomes. Collaborate with Brand Managers to pinpoint growth gaps and define clear marketing objectives. B. Media Strategy, Measurement & Planning Use historical data & predictive models to build an 80%+ accurate reach model, optimizing performance marketing efforts. Develop full-funnel media strategies, balancing brand and performance marketing to maximize impact. Work with media agencies & research partners to identify the right channels for deployment (digital, offline, influencer, etc.). Define success KPIs and measurement frameworks, ensuring attribution clarity across the funnel—from brand-building efforts to last-mile conversions. Own and manage the business/vertical’s media budget across Paid Media, Influencers, and Non-Working Media, ensuring efficient allocation at monthly, quarterly, and annual levels. C. Execution & Performance Optimization Lead end-to-end deployment of marketing campaigns, ensuring a data-backed and iterative approach to execution. Define weekly performance benchmarks with granular geo-level tracking, ensuring real-time optimizations. Own post-campaign measurement, compiling learnings and insights to refine strategies and improve media efficiency and effectiveness. Who should apply? Graduate from a Tier 1 Institutes 2-4 years of experience in high-growth startups, FMCGs, or D2C eCommerce brands Hands-on experience with performance marketing, brand marketing, FB Ads, SEM, UAC, YouTube, OTT, TV campaigns Strong analytical and data-first mindset, with the ability to derive insights from media performance data Hands-on experience in Excel/G-Sheets is a must; SQL is a good-to-have Strong stakeholder management skills to work across business teams, brand managers, and media agencies A deep focus on delivering real business outcomes rather than just executing solutions Why You Should Join Us At Urban Company, you’ll be part of a fast-growing, dynamic team that’s making an impact in an ever-evolving industry. You’ll have the opportunity to drive meaningful change and contribute to shaping our organisational culture, while working alongside passionate colleagues in an innovative environment. Show more Show less