Job Description

JOB DESCRIPTION Roles and Responsibilities: Support the Marketing and Communications Team in developing efficient and intuitive marketing strategies for the promotion of Bala Vikasa programs, trainings and facilities Conduct market research and analysis to evaluate contemporary trends to support the marketing plan Identify and map diverse stakeholders and target audiences for marketing Plan marketing campaigns in diverse offline and online platforms like print media, radio, television and social media Develop content and design collaterals to be deployed in digital promotions Run Paid Social Media Marketing and Email Marketing Campaigns using the most cost-effective and high-yielding platforms, tools and software Analyse campaign data and generate performance reports with actionable insights and solutions Track, optimize and manage CRM software Identify and actively participate in exhibitions, conferences and events relevant to BV programs and activities Manage Social Media Handles and anchor the process of Community Engagement Actively seek out new marketing opportunities through networking and social media Handle and manage customer inquiries promptly over the phone and by email and ensure a good conversion rate Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities Follow up regularly on the leads generated and keep track of the progress of each lead Monitor progress of campaigns using various metrics and submit reports of performance Document and maintain databases of all activities as per standard operating procedures Collaborate with managers in preparing budgets and monitoring expenses Candidate Qualification Under Graduates/ Post Graduates from any course with a major in Marketing/Communications Atleast 2 years of proven experience a in a similar role Passion for