Senior Analyst

Job Description

Own entire delivery for Strategic/Grow accounts: Wow the client with high quality bespoke insights and campaign performance. Own delivery of advanced insights and QBRs with recommendations Active involvement in developing Presales/Pre-Campaign decks and proactive insights Partner with AMs and Traders to maintain stickiness for these accounts through repeated campaign success and top-notch client servicing. Bring in innovative analytics solutions to solve client business problem with the focus of increasing Share of Wallet Brainstorm & identify upselling and cross-selling opportunities. Identify opportunities & implement advanced activation use cases like Pred. Rtg., custom segmentation etc. Build automated solutions for Strategic accounts for better client engagement. New Data/API explorations and integration: Execution, Measure adoption & impact Identify automation opportunities and collaborating with Analyst for execution. Provide technical expertise to the team in Python/R, Spark, Databricks, SQL, etc. and ensure tech best practices through code optimizations. Function as a stakeholder for key Products to provide new feature testing, feature improvement and recommendations to improve MiQ product suite. Proactive involvement in central DnA initiatives and arranging knowledge sharing sessions. Responsible for mentoring and guiding Analysts and interns on core analytics competencies and programmatic/MiQ landscape Active participation in hiring and onboarding initiatives for Analyst & Interns Who are your stakeholders As a Senior Analyst you are required to work with different stakeholders across the MiQ ecosystem: Programmatic Traders: As an analyst, you collaborate with traders to optimize campaigns. By leveraging your data analysis skills & understanding of the data landscape, you provide insights on audience targeting, ad performance, and bidding strategies. This helps traders make data-driven decisions, optimize their advertising campaigns, and improve overall campaign effectiveness and ROI. Account Managers: You work closely with account managers to leverage the power of data partnerships. Through your analysis, you help uncover valuable insights about customer behavior, market trends, and campaign performance. This information allows account managers to create a compelling narrative, enhance engagement with advertisers, and showcase the effectiveness of MiQs advertising solutions. Sales Representatives: You will also be helping the sales team by creating insights based on the key market trends and events. Your analysis helps identify potential opportunities and develop a gripping sales narrative. Additionally, you assist in responding to Request for Proposals (RFPs) by providing data-driven insights and recommendations that help us in increasing the revenue streams. Agencies & Clients: Your expertise in data analytics and data sciences is invaluable for agency and advertiser clients. By providing detailed analysis reports & solutions, you empower them to make informed decisions regarding their marketing strategies. Your insights will help clients optimize their advertising budgets, target the right audience, and maximize the effectiveness of their campaigns. Additionally, you promote MiQs internal solutions and capabilities, showcasing MiQs unique value proposition in the programmatic landscape. In summary, as a senior analyst, you add value by providing data-driven insights and recommendations to traders, account managers, sales teams, and agency/advertiser clients that empowers MiQ and its stakeholders reach the right audience with right content at the right time. What you ll bring Bachelor s degree in engineering or equivalent quantitative field (such as Statistics, Mathematics, Economics) 2+ years experience in the analytics domain Working knowledge of Python/R Proficient in advanced SQL/Hive/presto, Excel, MS PowerPoint Ability to break down and solve problems through quantitative thinking and analysis. Experience in handling large datasets and deriving insights out of it Data visualization skills Programmatic Media / Ad-tech domain knowledge Knowledge of Big Data processing tools like Qubole/Databricks/Spark Knowledge of Tableau/PowerBI/Google Data Studio API Integrations > Storytelling skills Ability to communicate effectively, both verbally and in writing on day-to-day deliverables Work collaboratively with peers and business/technical teams Focus on timely execution and quality of delivery with an attitude to excel. Passionate for data analysis, continuous learning and professional development to keep up with the fast-paced environment. Guide and mentor analysts and new members in the team