Senior Analyst

The ideal candidate must possess a strong analytical mindset, domain awareness, and communication skills, with the ability to interpret complex data into actionable business insights. They should demonstrate ownership in reporting, ad-hoc analysis, and performance diagnostics, while collaborating with cross-functional teams to shape data-driven decision-making.

Role and Responsibilities:

• We are looking for candidates with

  strong analytical thinking, business acumen

  , and experience in turning data into actionable insights to support both day-to-day operations and strategic decisions.
• Strong hands on

  knowledge of marketing, Sales and Revenue analytics

  and marketing frameworks.
• Experience with

  GCP,

  Adobe Analytics, Salesforce CRM systems, and marketing automation platforms.
• Conduct deep-dive analyses to identify performance trends, diagnose drivers, and uncover opportunities for process or strategy optimization.

• Frame and test data-driven hypotheses, define KPIs and

  metrics to assess outcomes.
• Collaborate with stakeholders across business, product, and marketing teams to define analytics requirements and translate them into structured analysis.
• Proficient in visualization using

  Looker with hands on SQL.

• Lead regular and ad-hoc reporting and insight generation to support business-as-usual (BAU) activities.
• Provide actionable

  recommendations based on data trends, statistical analyses,

  and visualizations.
• Support design of experimentation frameworks and testing methodologies (e.g., A/B testing, pre-post analysis).

• Document analytical approaches and ensure consistency and accuracy in data interpretation.

• Attribution Model Maintenance & Optimization: Maintain a pre-defined marketing attribution framework that aligns with corporate goals and integrates seamlessly with existing data infrastructure

Technical and Functional Skills:

• 5+ years

• SQL

• Looker,

• Excel

• statistical techniques

• Ability to independently explore data, structure analytical approaches, and present compelling narratives from data insights.

• Strong knowledge of marketing analytics and marketing frameworks.

• Able to analyze and conduct impacting driver analysis.

• Google Analytics

• Strong business acumen and the ability to translate data into meaningful recommendations for business teams.