Senior Analyst, Digital

Job Description

We are in search of a Senior Analyst to become an integral member of our team. With about 4-6 years of experience in a Business Analyst role, you will focus on analyzing our digital marketing initiatives, uncovering critical trends, deriving insights, and playing a key role in informing the strategic direction of our field digital marketing efforts. Job Description Location - Hyderabad #LI Hybrid About the Role: We are in search of a Senior Analyst to become an integral member of our team. With about 4-6 years of experience in a Business Analyst role, you will focus on analyzing our digital marketing initiatives, uncovering critical trends, deriving insights, and playing a key role in informing the strategic direction of our field digital marketing efforts. Key Responsibilities: Use data analytics to derive an understanding of customer behavior, apply segmentation and predictive methods to improve marketing effectiveness. Analyze digital marketing performance across various channels such as Email Marketing, Field Digital like iCVA and RTE and Content Marketing, and provide optimization recommendations. Analyze complex digital data sets and provide strategic insights to drive business decisions. Develop, maintain, and improve accurate, actionable, and insightful reporting and dashboards. Work closely with cross-functional teams to understand their data needs and deliver reliable, consistent data sources. Conduct extensive business process analysis to identify areas for process improvement and efficiencies. Stay informed on industry trends and developments to advise management on strategies for business growth. Track and report business performance regularly, using findings from data analysis. Clearly communicate data-driven insights to stakeholders and influence decision-making processes. Collaborate with senior management to understand business goals and develop data-driven solutions. Create models to automate processes, increasing efficiency and accuracy. Manage and navigate complex data structures, ensuring data integrity and accuracy. Good understanding of Pharma data, Field activity is preferred. Essential Requirements: Bachelor s degree in marketing, Business, Statistics, or a related field. A master s degree is preferred. Expertise in using analytics tools (Qlik, Data IKU or any ETL tool), third party media, email marketing platforms etc. Strong in SQL and usage of advanced excel. Strong analytical and problem-solving skills with a high-level attention to detail. Exceptional written and verbal communication skills, with the ability to translate complex data into actionable insights. Strong ability to think strategically, analyze, and interpret market dynamics and develop key industry insights. Proficient in statistical analysis tools (R, Python, or similar) and data visualization tools (Tableau, Excel, Power BI or similar). Ability to work independently and collaboratively in a team environment. Desired Requirements: Demonstrated experience as a Senior Analyst in a Business Analyst role. Proficient in complex SQL, Python, Alteryx, or equivalent data management tools. Expertise in the digital marketing landscape, with hands-on experience in the Pharmaceutical industry, specifically within Commercial and Marketing analytics. Applied advanced analytics methods such as A/B Testing, Hypothesis Testing, and Supervised and Unsupervised classification techniques for data-driven optimizations. Certification or formal training in relevant analytics or business intelligence tools would be an added advantage. Skills: SQL Advanced Excel Advanced Power point Python (Good to have) Any ETL tools (Alteryx, Knime, DataIKU etc.) Analytical Thinking. Digital Marketing. Marketing Strategy. Problem Solving. Statistical Analysis.