SEM and SEO Specialist

About the Role

8+ of hands-on SEO/SEM experience

page one worldwide

Key Responsibilities

Search Engine Strategy & Execution

• Develop and execute a comprehensive SEO roadmap aligned with business objectives across

  APAC, US, and UK

   markets.

• Continuously optimize the website

   for speed, Core Web Vitals, User Experience (UX), landing pages and mobile-first indexing to maximize organic visibility, campaigns and conversion.
• Create a clear path to

  page-one organic rankings globally

   through technical SEO, on-page optimization, schema, content strategies, and AI-driven search readiness.
• Integrate

  AEO (Answer Engine Optimization)

   for Google SGE, Bing Copilot, and ChatGPT Overviews.
• Implement

  GEO (Generative Engine Optimization)

   to optimize brand presence in AI-driven discovery.
• Drive

  AIO (AI Optimization)

   initiatives to capture opportunities in AI-powered search engines and platforms.

• Measure and report SEO performance

   against defined KPIs (organic traffic, keyword rankings, MQLs, and revenue contribution) and continuously refine strategies to maximize ROI.

Performance Marketing & Paid Search

• Lead and optimize

  SEM campaigns

   across Google Ads, Bing Ads, Meta Ads and LinkedIn Ads, ensuring alignment with KPIs and global objectives.
• Design and execute

  multi-channel paid campaigns

  across APAC, US and UK markets (including

  video campaigns on YouTube, TikTok, Instagram Reels

  ), with strong ROI focus and delivering

  quality MQLs across funnel stages

  (TOFU, MOFU, BOFU).
• Optimize CPC, CTR and Quality Scores while reducing CPA and increasing lead quality.
• Continuously A/B test ad creatives, audiences and formats (search, display, video, social) to maximize ROI and quality MQL generation.

Analytics, Reporting & Tools

• Own keyword research, competitor benchmarking, SERP analysis and intent mapping across multiple geographies.
• Utilize tools such as SEMrush, Ahrefs, Screaming Frog, Google Analytics 4, Search Console, Looker Studio, and AI-based SEO/SEM platforms.
• Provide dashboards and reports highlighting

  global organic growth, CTR, CPA, CPL, MQL quality, and AI search visibility

  .
• Implement attribution models to connect SEO/SEM efforts with

  pipeline contribution and revenue impact

  .
• Leverage automation and AI-driven analytics to enable

  real-time optimization and predictive insights

  .

Collaboration & Leadership

• Partner with Content, Product and Tech teams to embed SEO/AEO/GEO best practices into all digital assets.
• Work closely with regional sales and marketing teams to align

  campaigns with local market nuances

  .
• Serve as the SEO/SEM subject-matter expert, guiding stakeholders with clear insights and influencing leadership decisions through strong communication and stakeholder management.
• Stay ahead of algorithm updates, AI search trends, and best practices across APAC, US, and UK.

Key Requirements

• 8+ years

   of hands-on SEO/SEM experience with

  multi-regional exposure (APAC, US, UK)

  .
• Demonstrated success in building a vision and executing strategies that deliver

  page-one global rankings

  . 
• Strong expertise in

  running high-performance ad campaigns

   across Google, Meta, LinkedIn, and other digital forums.
• Ability to deliver

  high-quality MQLs

   from both organic and paid campaigns.
• Proficiency in

  technical SEO

   (site architecture, Core Web Vitals, page speed, schema).

• Advanced knowledge of

  attribution, funnel optimization, and lead quality measurement.

• Strong analytical mindset

  with proven command of GA4, GTM, and AI SEO/SEM tools.
• Up to date with the latest

  search algorithms, AI-driven search (AEO, GEO, SGE), and digital marketing trends

  .

KPIs for Success

• Achieve

  page-one rankings for priority keywords

   in APAC, US, and UK markets within the first

  6 months

  , driving measurable growth in

  organic traffic and visibility

  .
• Deliver a

  steady increase in high-quality MQLs

   (Marketing Qualified Leads) from both organic and paid campaigns, with clear

  conversion rate improvements quarter-over-quarter

  .
• Reduce

  CPL (Cost per Lead)

   and

  CPA (Cost per Acquisition)

   by at least

  15–20% within the first 2 quarters

  , while maintaining and improving lead quality.
• Demonstrate tangible

  revenue contribution from SEO and SEM

   programs, directly attributable through pipeline attribution models.
• Successfully integrate

  AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO (AI Optimization)

   into the search and performance marketing playbook within the first 2 quarters, positioning the company as an

  early mover in AI-powered search visibility

  .
• Build

  executive-ready dashboards and reporting frameworks

   to track impact on traffic, leads, conversions, and revenue in real time.