Search Engine Optimization Specialist

SEO Executive – Job Description

Location: MG Road, Ghitorni, Delhi

Company: Indian Travel House Pvt Ltd

Position Overview

An SEO Executive is responsible for improving a company’s organic search visibility, driving website traffic, and enhancing overall search engine rankings. The role involves keyword research, on-page and off-page optimization, technical SEO tasks, performance monitoring, and collaboration with content and marketing teams.

Key Responsibilities

1. On-Page SEO

• Conduct in-depth keyword research using SEO tools (e.g., Google Keyword Planner).
• Optimize website content for target keywords, including titles, meta descriptions, headers, and internal linking.
• Ensure proper URL structure, schema markup, and overall content optimization.

2. Off-Page SEO

• Build and manage effective backlink strategies through outreach, guest posting, and ethical link-building methods.
• Monitor and analyze backlink profiles and disavow unhealthy links when necessary.
• Promote content across relevant platforms to boost domain authority.

3. Technical SEO

• Perform regular website audits to identify issues affecting crawlability, indexing, and site performance.
• Optimize site speed, identify broken links, fix duplicate content issues, and ensure XML sitemaps and robots.txt files are up to date.

4. Performance Monitoring & Reporting

• Track and analyze key SEO metrics using Google Analytics, Search Console, and other SEO tools.
• Stay updated with search engine algorithm changes and adjust strategies accordingly.

5. Content & Strategy Collaboration

• Work closely with content writers to guide keyword-based content creation.
• Assist in developing SEO-driven content such as blogs, landing pages, and product descriptions.
• Contribute to long-term SEO strategies aligned with company goals.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, IT, or a related field (preferred).
• Proven experience as an SEO Executive or a similar role.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Basic understanding of HTML/CSS and CMS platforms (e.g., WordPress, Shopify).
• Strong analytical skills with the ability to interpret performance data.

Preferred Qualifications

• Experience with local SEO, e-commerce SEO, or technical SEO.
• Knowledge of content marketing, social media optimization, and PPC (optional).
• Certification in SEO or digital marketing (Google, HubSpot, SEMrush).

Salary Range

₹25,000 to ₹30,000 per month

How to Apply

Interested candidates can email their CV to:
hr@indiantravelhouse.com

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Internet reimbursement
• Provident Fund

Education:

• Bachelor's (Preferred)

Work Location: In person