Search Engine Optimization Manager

Job Description

Job Title: SEO Manager Job Type: Permanent Job Location: Gurgaon, Haryana (On-site) Salary Range: INR 48000-INR 60000 per month About Us: The Median is a media and digital agency specializing in media planning, buying and creating innovative and effective marketing strategies for our clients. At The Median, we are seeking an experienced and results-driven SEO Manager to join our team. The position is based in our Gurgaon office. This is an individual contributor role and the ideal candidate will be responsible for managing and optimizing SEO strategy for our clients, across various digital channels to increase organic search visibility, drive traffic, and improve rankings. The ideal candidate will have a deep understanding of SEO principles, analytical skills, and the ability to collaborate with teams. Key Responsibilities: SEO Strategy Development : Develop and execute a comprehensive SEO strategy for our client’s brand/s, to improve search engine rankings, drive organic traffic, and increase conversion rates. On-Page SEO : Conduct on-page optimization, including keyword research, meta tags, headings, URL structure, and internal linking to enhance page rankings. Off-Page SEO : Build and implement off-page strategies, including link building, partnerships, and outreach to boost domain authority. Technical SEO : Conduct website audits, identify technical SEO issues (site speed, mobile optimization, crawl errors), and collaborate with developers to resolve them. Keyword Research and Content Strategy : Use tools like Google Analytics, Ahrefs, SEMrush, and others to conduct keyword research and create a content strategy that targets high-value keywords. SEO Reporting and Analytics : Regularly track, analyze, and report on key SEO metrics (organic traffic, rankings, conversions, etc.), providing insights and recommendations to improve performance. Content Optimization : Ensure SEO best practices are incorporated into blog posts, product pages, and other website content. Competitor Analysis : Monitor competitor SEO strategies and industry trends to identify opportunities and threats. Stay Updated : Keep up with the latest SEO trends, algorithm updates, and best practices to ensure our strategies remain effective and compliant with search engine guidelines. Requirements: Proven experience as an SEO Manager, SEO Specialist, or similar role with a strong portfolio of successful SEO campaigns. Deep understanding of search engine algorithms, ranking factors, and SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.). Experience with technical SEO, including website audits, HTML, CSS, and mobile optimization. Knowledge of backlink strategies and link-building techniques. Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions. Familiarity with content management systems (CMS) and website analytics tools. Excellent written and verbal communication skills. Ability to work independently and as part of a team to achieve goals. Preferred Qualifications: Experience with paid media campaigns (PPC, social ads) in addition to organic SEO. Knowledge of UX/UI principles to ensure an optimized user experience on web pages. Familiarity with A/B testing and conversion rate optimization (CRO). Show more Show less