Search Engine Optimization Executive

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Job Summary

We are seeking a highly skilled SEO Executive with strong expertise in On-Page & Off-Page, content strategy, and digital marketing campaigns. The ideal candidate will be responsible for driving organic growth, building high-quality backlinks, reviewing and optimizing content, and implementing data-driven marketing strategies to enhance brand visibility and engagement across digital platforms.

Key Responsibilities

Off-Page SEO Activities

● Develop and execute off-page SEO strategies to improve domain authority and search rankings.

● Conduct manual outreach to bloggers, publishers, and webmasters for guest post and backlink opportunities.

● Collaborate with influencers and industry partners for co-marketing and backlink campaigns.

● Create and pitch content for digital PR initiatives to gain brand mentions and high-authority backlinks.

● Build relationships with journalists and participate in platforms like HARO (Help A Reporter Out).

● Monitor and analyze backlink profiles, removing toxic or spammy links to maintain SEO health.

● Stay updated on Google algorithm changes and adjust strategies accordingly.

On-Page SEO Activities

● Optimize title tags, meta descriptions, header tags, and image alt attributes for SEO.

● Ensure proper internal linking structure and keyword placement within the content.

● Improve page load speed, mobile responsiveness, and user experience (UX).

● Implement structured data/schema markup to enhance search appearance.

● Monitor and optimize content based on keyword rankings, CTR, and user behavior data.

Content Reviewing & Optimization

● Review content for SEO best practices, including keyword optimization, meta tags, and readability.

● Ensure content is free from grammatical errors, plagiarism, and factual inaccuracies.

● Collaborate with writers to refine and optimize copy for search intent and engagement.

● Maintain consistency in brand tone, style, and voice across all content.

Content Strategy

● Develop SEO-focused content calendars aligned with marketing campaigns.

● Research and identify topics that drive organic traffic and backlinks.

● Coordinate with the design/marketing team to create share-worthy assets (infographics, case studies, industry reports).

● Track and analyze content performance, providing actionable insights for improvement.

Digital Marketing Activities

● Plan and execute social media marketing campaigns to amplify content reach.

● Run Google Ads and social media ad campaigns for targeted visibility (optional based on strategy).

● Monitor competitors’ marketing activities and identify growth opportunities.

● Manage brand presence across online directories, forums, and niche communities.

● Collaborate with the marketing team to execute integrated campaigns across channels.

Requirements

● Hands-on experience in On-Page & Off-Page SEO and content marketing.

● Strong knowledge of link-building techniques and SEO tools (Ahrefs, SEMrush, Moz, Google Search Console, etc.).

● Understanding of Google Analytics and data-driven marketing strategies.

● Excellent written and verbal communication skills.

● Attention to detail with a keen eye for content quality and SEO compliance.

Preferred Skills

● Experience in digital PR and influencer outreach campaigns.

● Understanding of technical SEO principles.

● Familiarity with social media promotion for content amplification.

● Knowledge of Google Ads and social media advertising.