Search Engine Optimization Analyst

Job Description

Key Responsibilities: • Perform full SEO audits and technical analysis of the clients • Optimize product pages, collections, blogs, and other content for search engines. • Research and implement keywords across collections and product pages. • Ensure proper indexing and crawlability of the website. • Optimize site structure, internal linking, and URL hierarchies. • Work with developers to implement technical fixes (schema, speed, redirects, canonical tags, etc.). • Monitor and report on SEO performance using tools like Google Search Console, Analytics, and Shopify Reports. • Conduct competitor analysis and stay updated with eCommerce SEO trends. • Suggest and collaborate on content marketing strategies to drive traffic. • Manage backlinks and off-page SEO activities to increase domain authority. Requirements: • Proven experience with Shopify SEO (minimum 1 year preferred). • Strong understanding of eCommerce and product-driven SEO. • Knowledge of keyword research tools • Experience with Google Search Console, Google Analytics, and other SEO tools. • Understanding of technical SEO best practices. • Familiarity with schema markup, sitemaps, and crawlability. • Excellent communication and reporting skills.