Scriptwriter/Copywriter

Job Description

Key Responsibilities: Content Creation: Write clear, engaging, and culturally relevant scripts for video, social media, and advertisements that appeal to the diverse, young, and aspirational audiences in Tier-2 and Tier-3 cities. Brand Messaging: Collaborate with the marketing, product and design teams to ensure that the tone, language, and style align with brand voice and the target audiences expectations. Research Insights: Stay up-to-date on trends, preferences, and behaviors of Tier-2 and Tier-3 Indian consumers, tailoring content to their interests, values, and cultural references. Localization: Adapt global or national brand messaging to ensure it resonates locally, including integrating regional dialects, humor, and references where appropriate. Quality Assurance: Ensure all content is free of grammatical errors and meets high creative and editorial standards. Key Requirements: Experience: 3-5 years of experience in scriptwriting, copywriting, or a similar creative role, preferably with a focus on the Indian market and Tier-2/Tier-3 demographics. Language Skills: Proficiency in English + Hindi and at least one regional language (Tamil, Telugu, Bengali) is a strong plus. Creative Writing: Strong storytelling abilities with a knack for writing concise, engaging scripts and ad copy across different mediums. Versatility: Ability to adapt your writing style to suit various product and marketing needs. Collaboration Skills: Ability to work effectively with designers, marketers, and other content creators to develop integrated campaigns. Attention to Detail: Strong editing and proofreading skills to ensure error-free, high-quality content. Why Work With Us Creative Freedom: We offer an environment that encourages innovation and creativity. Impactful Work: Your content will directly influence how brands connect with millions of consumers across India. Growth Opportunities: As we grow, you ll have the chance to grow with us, taking on more responsibility and exploring new avenues of creative expression. Inclusive Culture: Work with a diverse team that values different perspectives and encourages collaboration. If you re passionate about writing stories that engage and resonate with Indias heartland, and you re ready to make an impact with your creativity, we d love to hear from you!