Script Writer

Position

Location

Company

About Us

Key Responsibilities:

• Write compelling 15–40 second scripts tailored specifically for Meta’s reel format.
• Conduct thorough market and competitor research for each product before writing.
• Identify audience pain points, motivations, and behavioural triggers to build angles that convert.
• Develop multiple hook variations optimised for the first 1–3 seconds of the video.
• Translate technical/functional product features into simple, benefit-led messaging.
• Use insights from ad metrics (retention, CPA, CTR, CVR, thumb-stop rate) to improve future scripts.
• Work cross-functionally with the production/creator team to ensure scripts are executable within budget and format constraints.
• Deliver quick turnarounds while maintaining clarity, brand voice, and platform best practices.
• Stay updated on Meta trends, formats, and algorithm-friendly creative styles.
• Write clear direction lines for actors to help them perform naturally.

Requirements

• Proven experience writing scripted or UGC-style ads for Meta, TikTok, or short-form platforms.
• Strong understanding of performance marketing.
• Ability to think visually and structure a story that works in vertical, fast-paced formats.
• Exceptional command of conversational, simple, and impactful writing.
• Ability to interpret data and make iterative creative decisions.
• Comfortable handling multiple products and deadlines simultaneously.

• Bonus

  : Experience in filmmaking, directing, and content creation

How to Apply:

shrushti.r@myfrido.com