Scalup.io

About Us We're not your typical SEO agency. We're a lean, sharp team working with a select few brands who want to grow, fast, smart, and without the fluff. While most agencies recycle playbooks and chase vanity metrics, we go deeper. We solve real growth problems with real expertise. We bring together SEO, AIO, and GEO to deliver a playbook that's engineered for today and future-proofed for tomorrow. We exist to eliminate the mediocrity that has plagued the SEO world for too long. We don't just optimise. We outperform. Founded by Dhananjay Kumar (15+ years scaling SEO at Naukri.com, Healthkart, Max Life Insurance), we bring 25+ years of combined hands-on experience in SEO, GEO, Content, ASO & Performance Marketing. We don't just understand SEO, we've lived it at scale. About the Role We're looking for a Associate Content Writer who's hungry, creative, and ready to produce exceptional content that drives real business results. This isn't a role where you'll churn out generic blog posts or follow templated briefs. You'll be crafting research-driven, long-form content that ranks, engages, and converts. You'll work alongside SEO strategists, designers, and client teams to create content that actually moves the needle for top-tier brands. If you're tired of writing fluff pieces and want to create content that matters, keep reading. What You'll Be Doing Content Strategy and Creation • Write compelling, research-driven long-form content (blog posts, guides, use case pages, case studies) that ranks and converts • Conduct thorough research on industry topics, competitive gaps, and audience needs to develop original, high-quality content • Transform complex topics into clear, engaging, and accessible content for diverse audiences • Collaborate with category analysts and SMEs to gather insights and create authoritative content • Write with the reader/audience in mind — focusing on substantive simplicity and client value SEO driven writing • Optimize all content for search engines using keyword research, on-page SEO best practices, and content structure • Build topical authority through strategic content clusters and internal linking • Work closely with SEO team to align content with broader organic growth strategies • Stay current with SEO trends, algorithm updates, and content best practices Content optimization and quality control • Review and revise drafts for quality, clarity, and accuracy based on stakeholder feedback • Edit and proofread content for grammar, style consistency, and brand voice alignment • Fact-check and verify statistics, dates, and claims using authoritative sources • Ensure all content follows editorial style guides and formatting standards • Continuously update and refresh existing content to maintain relevance and search rankings Cross functional collaboration • Work alongside SEO specialists, product teams, and marketing stakeholders to create aligned content • Act as a liaison between content, SEO, and client teams to ensure strategic alignment • Manage multiple client content projects simultaneously without compromising quality • Contribute to content planning, editorial calendars, and strategic discussions Must-Haves • 2-3 years of professional content writing experience with a proven track record of creating high-quality, engaging content • Exceptional writing, editing, and proofreading skills with expert knowledge of grammar and style • Strong portfolio showcasing diverse content formats (blog posts, long-form articles, guides, case studies) • Solid understanding of SEO fundamentals and content optimization techniques • Outstanding research skills and ability to quickly understand complex topics • Ability to write for diverse audiences and adapt tone/style based on brand guidelines • Self-starter mentality with curiosity and initiative to pursue new ideas • Bachelor's degree in Journalism, English, Communications, Marketing, or related field (preferred) • Collaborative mindset with excellent communication skills Nice-to-Haves • Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope, Surfer SEO) • Experience working with generative AI platforms (ChatGPT, Claude, Google Notebook LM, Microsoft Copilot) • Background in B2B, SaaS, technology, or enterprise content writing • Understanding of content marketing funnels and conversion optimization • Experience working in an agency environment or managing multiple client accounts What Success Looks Like In Your First 3 Months • You've written 20-25 pieces of high-quality content across multiple client accounts • You understand client brand voices, target audiences, and content objectives • You're collaborating effectively with SEO specialists and incorporating optimization best practices • Your content is consistently meeting quality standards with minimal revisions required In Your First 6 Months • You're managing content creation independently across 3-4 client accounts • Your content is driving measurable organic traffic growth and engagement for clients • You're proactively identifying content opportunities and bringing strategic ideas to the team • Clients are providing positive feedback on the quality and impact of your work In Your First Year • You're a trusted content partner for your clients — they rely on your expertise and recommendations • You've contributed to significant organic growth milestones for multiple client accounts • You're mentoring junior writers and elevating the overall content quality standards • You're experimenting with GEO and AI-powered content strategies, staying ahead of industry trends Why Join Us? This isn't a typical agency gig. Here's what makes us different: ✅ Work with top-tier clients — we're selective about who we work with, so you'll be solving real problems for brands that matter ✅ Learn from the best — direct mentorship from a founder with 15+ years scaling SEO at unicorns and enterprise companies ✅ Future-proof your skills — we're at the cutting edge of SEO, GEO, and AIO, so you'll be ahead of the curve ✅ No fluff, no BS — we care about outcomes, not vanity metrics or busywork ✅ Lean team = massive impact — your work will directly move the needle, not get lost in layers of bureaucracy