SAS Developer

Job Description

Job Summary: We are seeking a SAS CI360 Campaign Developer to design and execute customer segmentation strategies, automate campaign workflows, and optimize SAS CI360 campaign execution. Key Responsibilities: Campaign Segmentation & Execution o Design and implement CI360 audience segmentation & data filters. o Create and validate campaign workflows and automation tasks. Information Map (IMAP) Development & Optimization o Define required fields, joins, aggregations, and filters for segmentation. o Ensure optimized data structures for CI360 performance. Enhancements & Optimization o Implement grid-based selection logic for campaign bucketing. o Modify Python scripts and JSON storage for enhanced filtering logic. Testing & Documentation o Conduct UAT & Performance Testing. o Support documentation and user training. Key Skills Required: SAS CI360 Segmentation & Campaign Execution Exposure to Python scripts and JSON (not mandatory ) SAS Information Map Studio (IMAP) for Data Modelling SAS Campaign Management & Personalization Campaign Optimization & Reporting.