16 Salesforce Marketing Jobs

Role: Salesforce Marketing Cloud Developer Experience: 5+ yrs Mode of work: Remote Employment type: Contract Salary: Best & Competitive pay in industry Interested candidate reach out to -7904574485 / deepikaa.smc@gmail.com Required Candidate profile Develop and optimize SFMC campaigns using Email Studio, Journey Builder, AMPscript, and APIs. Manage data, create automations, ensure deliverability, and collaborate across teams.

Key Responsibilities: Loyalty Program Configurations: Lead and manage configurations related to points programs, tiered programs, loyalty programs, and partnered programs, ensuring they meet client specifications. BRD Analysis: Expertly analyze and interpret Business Requirements Documents (BRDs) to ensure all configurations align with business and client needs. Requirement Gathering Communication: Collaborate closely with project managers and clients to gather and clarify detailed requirements for configuration tasks, providing guidance and recommendations. Testing and Quality Assurance: Lead and oversee the testing and validation of configurations, ensuring accuracy, functionality, and compliance with best practices before the go-live phase. API: Understand wrapping complex APIs into internal products, ensuring seamless functionality and support for various configurations. Go-Live Leadership: Manage the entire configuration process, including troubleshooting and final implementation, ensuring a smooth transition to the go-live phase. Process Improvement: Identify opportunities for process optimization, automation, and enhancement of configuration practices, contributing to the development of best practices. Mentorship Leadership: Provide mentorship and guidance to junior configuration specialists, fostering their professional development and ensuring high-quality work output. Documentation Reporting: Maintain comprehensive documentation of configurations and provide detailed reports to stakeholders, ensuring transparency and accountability. Qualifications: Extensive experience in managing complex configurations for internal products, including points programs, tiered programs, loyalty programs, and partnered program setups. Basic understanding of API concepts, Strong experience with Business Requirements Documents (BRDs) and the ability to translate complex business needs into detailed technical requirements. Exceptional communication skills, with the ability to liaise effectively with project managers, clients, and other stakeholders. Demonstrated problem-solving abilities and attention to detail, with a focus on delivering high-quality configurations. Proven leadership and mentoring skills, with experience guiding junior team members. Expertise in testing, validation, and managing the go-live process for complex configurations. Education and Experience: Bachelor s degree in Computer Science/BE/B.Tech, Information Technology, or a related field. A Master s degree is a plus. 1-3 years of experience in a configuration role Experience in the Salesforce Marketing Cloud, Oracle Loyalty Cloud, and loyalty program industries is preferred.

Roles and Responsibilities: Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Exposure of creating solutions based on campaign requirements Exposure to create email campaigns using content builder in SFMC AMP Scripting for dynamic builds. Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding. Should know about building block-based designs using the content builder Should know building multi-channel journeys in SFMC Should be well versed in creating and updating data extensions Working knowledge of Automation Studio Good knowledge of SQL queries Skills: 5+ years of hands on experience working on Salesforce Marketing cloud Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used Needs to understand the database structure to come up with exception handling while amp scripting Fundamentally curious and always tinkering and exploring new tech

APM Key Roles and Responsibilities: Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Exposure of creating solutions based on campaign requirements Exposure to create email campaigns using content builder in SFMC AMP Scripting for dynamic builds. Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding. Should know about building block-based designs using the content builder Should know building multi-channel journeys in SFMC Should be well versed in creating and updating data extensions Working knowledge of Automation Studio Good knowledge of SQL queries Technial Skills: 5+ years of hands on experience working on Salesforce Marketing cloud Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used Needs to understand the database structure to come up with exception handling while amp scripting Fundamentally curious and always tinkering and exploring new tech

APM Key Roles and Responsibilities: Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Exposure of creating solutions based on campaign requirements Exposure to create email campaigns using content builder in SFMC AMP Scripting for dynamic builds. Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding. Should know about building block-based designs using the content builder Should know building multi-channel journeys in SFMC Should be well versed in creating and updating data extensions Working knowledge of Automation Studio Good knowledge of SQL queries Technial Skills: 5+ years of hands on experience working on Salesforce Marketing cloud Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used Needs to understand the database structure to come up with exception handling while amp scripting Fundamentally curious and always tinkering and exploring new tech

APM Key Roles and Responsibilities: Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Exposure of creating solutions based on campaign requirements Exposure to create email campaigns using content builder in SFMC AMP Scripting for dynamic builds. Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding. Should know about building block-based designs using the content builder Should know building multi-channel journeys in SFMC Should be well versed in creating and updating data extensions Working knowledge of Automation Studio Good knowledge of SQL queries Technial Skills: 5+ years of hands on experience working on Salesforce Marketing cloud Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used Needs to understand the database structure to come up with exception handling while amp scripting Fundamentally curious and always tinkering and exploring new tech

Years of Experience: Salesforce Marketing Cloud Experience 5+ Years Overall Salesforce Experience 8+ years Preferred Certifications: Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Developer Key Responsibilities Salesforce Marketing Cloud and Journey Builder (SFMC) o Leverage expertise in SFMC to execute multi-channel marketing campaigns in email, SMS, social media, Push Notifications and more. o Develop customer segmentation strategies to target marketing efforts to specific populations. o Work with Marketing teams closely to translate the goals of marketing initiatives into strategic campaigns, providing technical guidance, and ensuring smooth execution. Additional Expertise o Meet business requirements in terms of integrations to other systems, such as unique channel API integrations. o Translate complex technical concepts into necessary implementation detail and vice versa, translate those concepts to stakeholders in a digestible way. o Serve as senior level developer for Salesforce.com o Develop high quality, scalable customized solutions within the Salesforce platform to support critical business functions and meet project objectives, requirements and company goals o Contribute to the entire development cycle (analysis, design, code, test, initial pilot/production launch, deploy and production support) o Should be able to work in a multi-vendor environment and able to adapt to the changing needs o Remains current on new Salesforce features and functionality and provides recommendations for process improvements Competencies: Bachelors degree or equivalent level of industry experience in a technical role, developing deep expertise in Salesforce technologies. Strong understanding of customer journey mapping, segmentation within Salesforce, and marketing automation strategies. Proficiency in configuration and customizations within the Salesforce platforms Experience with data analysis and A/B testing, including interpretation of metrics. Solid understanding of Salesforce platform, features and governor limits Strong understanding of Salesforce best practices and design patterns Strong understanding of relational database concepts and designs Experience working with VisualForce pages, Lightning, Apex programming Experience working with integrating 3rd party systems with Salesforce and various web technologies (HTML5, CSS3, jQuery, Javascript, JS frameworks like Angular, Bootstrap) preferred Experience using SOAP, REST and other communication protocols and mechanisms Experience in Agile development preferred

Salesforce Marketing Cloud Developer Experience : 7years | Location : Hybrid,Hyderabad | Type : Contract-(6-months) Key Skills : - HTML, CSS, JavaScript (email development) - Salesforce Marketing Cloud : Email Studio, Journey Builder, Automation Studio - Dynamic content, personalization, and segmentation - A/B testing and performance analysis - Data integration for targeted campaigns - Email deliverability best practices - Strong communication and cross-functional collaboration Responsibilities : - Build responsive email templates - Create automated journeys and triggers - Personalize campaigns using customer data - Monitor, test, and optimize email performance - Align solutions with marketing objectives

POSITION OVERVIEW: As a key member of the Marketing Automation team, this role supports the development of the Salesforce Marketing Cloud platform to enable the effective and efficient execution of marketing programs This is achieved through data management, configuration, integrations, and development The Salesforce Marketing Cloud Developer is responsible for understanding business requirements and delivering technical solutions that optimize the Marketing Cloud automation platform, enhancing CBRE communications This position will support regional digital and technology teams, as well as all European organizational business units while collaborating with the Salesforce Engineering Manager Additionally, the developer will work closely with the Salesforce Sales Cloud team to create custom queries and email templates and build comprehensive customer journeys as a trusted member of a cross-functional team IN THIS ROLE, YOU WILL: Develop marketing initiatives utilizing the Salesforce marketing automation platform, performing activities such as audience selection, triggered send notifications, suppressions, segmentation and more Design new or enhance existing processes to support new marketing strategies Gather and confirm data specifications when gathering campaign information Support data architecture needs, designing and managing database structure, inbound and outbound data integrations, and APIs Support reporting efforts through data manipulation and integration with PowerBI and Google Cloud Platform Develop, enforce, and perform quality control activities and checks Performs other related duties and participates in special projects as assigned Work with business and technology teams to gather functional and technical requirements Analyze requirements and provide leading practices in the design of the solution Participate in the creation and execution of test plans, strategies, and communications Oversee the management of process documentation Participate in client-facing meetings and document key decisions and action items Keep informed of the latest technology trends and innovations, especially in the areas of marketing automation, marketing resource management, digital asset management, web content management, mobile and social media WHAT YOU NEED TO APPLY: Bachelor's degree in Computer Science, Information Systems, Computer Engineering, or Marketing with 6+ years of relevant work experience OR demonstrated ability to meet the job requirements Prior experience implementing full cycle projects in Salesforce Marketing Cloud Minimum 5+ years of experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder and Personalization Studio Experience with Sales cloud as a CRM, Oracle and SQL based databased preferred At least 3 years of experience as an email developer/technical resource on the Salesforce Marketing Cloud platform is strongly preferred Must have experience and understanding of relational databases and development competency around MS SQL Server, MySQL Must have experience with AMP script Must have experience with HTML, XML, Java, SOAP, and REST-based web services. CSS and jQuery frameworks preferred Master with SQL and robust understanding of Marketing Cloud's contact data model and ETL Familiarity with multi-org connector and Marketing Cloud API Proficient in Marketing Cloud Connect, data extensions, and integration with external systems Creation and scheduling of automation activities in Automation Studio Salesforce Certifications: Marketing Cloud Email Specialist and Marketing Cloud Developer preferred; Marketing Cloud Consultant and Marketing Cloud Administrator certifications are a plus Able to demonstrate an understanding of the full range of customer information/data management systems and related processes and protocols Must be able to think critically and creatively when developing solutions Highly self-motivated contributor with a proven track record of obtaining results without significant direct report authority assigning tasks Capability to manage multiple priorities and tasks simultaneously; Easily adapts to new or different changing situations, requirements, or priorities Interpersonal & relationship building skills: ability to work well as an individual and within a team Personal drive to continually grow and enhance skills, knowledge, and scope of responsibilities Demonstrates solid verbal/written communication, listening, and communication skills with an ability to communicate across all employee and management levels Displays a high degree of initiative and effective organization and time management skills Strong analytical ability and ability to work with data Collaborative adapts to the diverse interests, styles, and perspectives of key players Excellent organizational skills and attention to detail Detail & Quality-oriented, self-directed, with problem-solving ability

Key Responsibilities: Design, implement, and manage end-to-end multi-channel marketing campaigns using Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Advertising Studio, etc.). Develop and optimize personalized user journeys for customers across platforms including websites, mobile apps, guest portals, parks, and digital advertising. Collaborate with cross-functional teams (Marketing, Data, Product, Creative) to translate business goals into technical campaign strategies. Leverage data segmentation and behavioral insights to drive engagement and conversion. Ensure campaigns are executed flawlessly, with detailed QA, testing, and deployment plans. Analyze campaign performance metrics and iterate to improve ROI and user experience. Stay up to date with the latest features of Salesforce Marketing Cloud and recommend improvements. Key Skills & Qualifications: 3-5 years of hands-on experience in Salesforce Marketing Cloud. Proficiency in tools like Journey Builder, Automation Studio, Email Studio, and Audience Builder. Strong understanding of campaign lifecycle, personalization, segmentation, and A/B testing. Familiarity with AMPscript, SQL, and HTML/CSS for email personalization and automation. Experience integrating Marketing Cloud with websites, mobile apps, and advertising platforms

Hi, We are hiring with one of the leading organization at Bangalore for the role of Salesforce Marketing Cloud Specialist. Exp - 14+ Yrs Job Location - Bangalore Job Mode - Hybrid Ctc - Best in the industry Please find below the Job Description: Key Responsibilities: Salesforce Marketing Cloud Expertise: Design and manage multi-channel campaigns using Email Studio, Journey Builder, and Automation Studio. Create data-driven marketing strategies with robust segmentation and personalization. Build, test, and optimize dynamic content for targeted campaigns. Monitor and analyze campaign performance to provide actionable insights and recommendations. SQL & Data Management: Utilize SQL for querying and managing data extensions within SFMC. Ensure data integrity and create custom reports to support marketing objectives. Collaborate with data teams to synchronize and streamline data flows between systems. Automation & Integration: Develop automated workflows and marketing journeys to enhance efficiency. Integrate SFMC with other tools and platforms, including Salesforce CRM and third-party applications. Implement and maintain API-based connections to support advanced campaign functionality. Strategic Collaboration: Partner with marketing and sales teams to align SFMC capabilities with business goals. Provide training and support for internal teams to maximize platform utilization. Stay up-to-date with SFMC developments and best practices to drive innovation. Essential Skills: Expertise in Salesforce Marketing Cloud (certifications such as Email Specialist or Marketing Cloud Consultant are highly preferred). Strong knowledge of SQL for data management and reporting. Proven ability to create and optimize automated marketing workflows. Familiarity with other SFMC tools like Audience Builder, Social Studio, or Advertising Studio is a plus. Additional Skills: Basic understanding of Salesforce Commerce Cloud and its integration with SFMC. Strong analytical and problem-solving skills with a focus on ROI-driven marketing. Excellent communication and collaboration abilities. If interested kindly share your resume @ nupur.tyagi@mounttalent.com

Role & responsibilities Design new campaign strategies and marketing plans across all channels. Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy Define campaign Key Performance Indicators and track them throughout the campaign lifecycle Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Excellent oral and written communication skills Stakeholder Management: Experience in working with middle to senior management levels within existing organization/client organizations. Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and/or experience in client facing roles. Ability to lead and manage small/ mid-sized teams. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Exposure to the process of developing capability.

Role & responsibilities Design new campaign strategies and marketing plans across all channels. Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy Define campaign Key Performance Indicators and track them throughout the campaign lifecycle Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Excellent oral and written communication skills Stakeholder Management: Experience in working with middle to senior management levels within existing organization/client organizations. Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and/or experience in client facing roles. Ability to lead and manage small/ mid-sized teams. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Exposure to the process of developing capability.

Role & responsibilities Design new campaign strategies and marketing plans across all channels. Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy Define campaign Key Performance Indicators and track them throughout the campaign lifecycle Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Excellent oral and written communication skills Stakeholder Management: Experience in working with middle to senior management levels within existing organization/client organizations. Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and/or experience in client facing roles. Ability to lead and manage small/ mid-sized teams. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Exposure to the process of developing capability.

Hi All, We have openings for salesforce marketing cloud Location-Bangalore Exp- 4 to 7exp range Face to Face interview - 13th May & 14th May 2025 Contact person - Naveen Kumar - 6362983979 Below is the JD - Role & responsibilities Solution Design and Development: Design and develop custom solutions within Salesforce Marketing Cloud to meet client needs, including building journeys, emails, automation, and data-driven marketing campaigns Implement and customize marketing cloud functionalities using AMPscript, SQL, and other scripting languages Integration and Data Management:Integrate Salesforce Marketing Cloud with other systems, APIs, and databases to ensure seamless data flow and synchronization Manage data extensions, data models, and data configuration within the Marketing Cloud environment Marketing Automation and Personalization:Build and optimize marketing automation workflows, including triggered sends, segmentation, dynamic content, and personalization rules Implement and test journey builder experiences, ensuring optimal customer engagement and conversion Reporting and Analytics:Create and maintain reports and dashboards within Salesforce Marketing Cloud to measure campaign performance, analyze results, and provide actionable insights to stakeholders Collaboration and Support:Collaborate with cross-functional teams, including marketing, sales, and IT, to align marketing strategies with business objectives Provide technical support, troubleshooting, and training to marketing teams on using Salesforce Marketing Cloud functionalities

Key Responsibilities: Design, implement, and manage end-to-end multi-channel marketing campaigns using Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Advertising Studio, etc.). Develop and optimize personalized user journeys for customers across platforms including websites, mobile apps, guest portals, parks, and digital advertising. Collaborate with cross-functional teams (Marketing, Data, Product, Creative) to translate business goals into technical campaign strategies. Leverage data segmentation and behavioral insights to drive engagement and conversion. Ensure campaigns are executed flawlessly, with detailed QA, testing, and deployment plans. Analyze campaign performance metrics and iterate to improve ROI and user experience. Stay up to date with the latest features of Salesforce Marketing Cloud and recommend improvements. Key Skills & Qualifications: 35 years of hands-on experience in Salesforce Marketing Cloud. Proficiency in tools like Journey Builder, Automation Studio, Email Studio, and Audience Builder. Strong understanding of campaign lifecycle, personalization, segmentation, and A/B testing. Familiarity with AMPscript, SQL, and HTML/CSS for email personalization and automation. Experience integrating Marketing Cloud with websites, mobile apps, and advertising platforms