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DBiz.ai
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Salesforce Developer

Salesforce Developer

DBiz.ai

5 years

0 Lacs

kochi kerala india

Posted:1 day ago| Platform:

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Skills Required

salesforce developer marketing design integration optimization automation scalability governance crm management mobile efficiency engagement scoring ai data service sql joins compliance content multilingual personalization onboarding monitoring collaboration enablement documentation training html certifications troubleshooting

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Salesforce Marketing Cloud Specialist

Overview

Salesforce Marketing Cloud (SFMC) Specialist

5+ years of technical, hands-on SFMC experience

Key Responsibilities

Platform Management & Modules

Architect and optimize SFMC modules:
Email Studio, Mobile Studio, Journey Builder, Automation Studio, Cloud Pages, WhatsApp, SMS, Push Notifications
.
Build reusable frameworks, templates, and automations that improve efficiency and governance.
Implement Einstein features (e.g., Send-Time Optimization, Engagement Scoring) for AI-powered personalization.

Integration & Data Management

Design and maintain
robust integration with Salesforce Sales/Service Cloud
and other enterprise systems via APIs and connectors.
Develop advanced
SQL queries, joins, and unions
for precise audience segmentation.
Maintain secure, bidirectional data sync while ensuring compliance and data integrity.

Dynamic Content & Personalization

Build advanced
AMPscript and SSJS
for personalized content at scale.
Implement multilingual and context-driven personalization for global audiences.

Automation & Journey Orchestration

Architect scalable lifecycle journeys: onboarding, renewals, service updates, and transactional triggers.
Optimize automations with monitoring, error handling, and alerting.

Governance & Compliance

Enforce GDPR, CAN-SPAM, and global consent management.
Document and implement audience governance, opt-in/out processes, and compliance workflows.

Collaboration & Enablement

Partner with CRM, IT, and marketing to align data and technical requirements.
Provide technical enablement, documentation, and training for internal stakeholders.
Liaise with vendors/partners on advanced implementations.

Qualifications

Bachelor’s degree required; Master’s/MBA preferred.
5+ years of technical, hands-on SFMC experience
(not campaign operator).
Expertise in
Email Studio, Journey Builder, Automation Studio, Mobile Studio, Cloud Pages
.
Advanced proficiency in
AMPscript, SQL, SSJS, HTML/CSS
.
Strong experience integrating SFMC with Salesforce CRM and APIs.
Knowledge of
Einstein AI for SFMC
(Send-Time Optimization, Scoring).
Understanding of
data governance and compliance frameworks (GDPR, CAN-SPAM, CASL, etc.)
.
Salesforce certifications preferred:
SFMC Developer, SFMC Consultant, Marketing Cloud Administrator
.
Excellent technical documentation and troubleshooting skills.

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