Sales Training Manager

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Role Summary

The Sales Trainer Manager is responsible for designing, delivering, and managing training programs that enhance the sales performance of the Admissions & Outreach teams at Chandigarh University. The role focuses on improving communication, counseling, sales conversion, and customer-handling skills to ensure high-quality engagement with prospective students and partners.

Key Responsibilities

1. Training Program Development

• Design comprehensive sales training modules tailored for admissions counselors, outreach executives, and regional teams.
• Develop training content on sales processes, objection handling, lead conversion, CRM usage, communication skills, and university program knowledge.
• Create onboarding training programs for new team members.

2. Training Delivery

• Conduct regular classroom training, virtual sessions, workshops, and role-plays.
• Train teams on sales pitching, counseling techniques, product knowledge, and customer service best practices.
• Facilitate refresher sessions to strengthen skills and correct performance gaps.

3. Performance Monitoring & Coaching

• Evaluate individual and team performance through assessments, audits, and call monitoring.
• Identify training needs using performance data, conversion metrics, and feedback from managers.
• Provide coaching, one-on-one mentoring, and improvement plans for low performers.

4. Sales Process & Quality Improvement

• Standardize sales scripts, counseling frameworks, and follow-up guidelines.
• Ensure adherence to the university’s sales processes, compliance, and brand communication standards.
• Collaborate with sales leadership to optimize lead flow, conversion strategies, and customer experience.

5. Cross-Functional Collaboration

• Work closely with Admissions, Outreach, Marketing, and Regional Offices for training alignment.
• Coordinate with academic departments to ensure trainers and counselors have updated program knowledge.
• Support marketing or campaign teams with training on new initiatives or products.

6. Reporting & Documentation

• Maintain training records, attendance, assessments, and progress reports.
• Track the impact of training programs on sales performance and conversion rates.
• Prepare monthly/quarterly training effectiveness reports for senior management.

Skills & Competencies

• Strong communication & presentation skills
• Sales training and coaching expertise
• In-depth understanding of sales cycles and customer behavior
• Ability to conduct engaging workshops and role-plays
• Knowledge of CRM tools and sales analytics
• Strong interpersonal and motivational skills
• Analytical mindset with data-driven decision-making
• Ability to manage multiple training projects

Qualifications & Experience

• Bachelor’s degree required; Master’s in Management/Marketing preferred.
• 5–10 years of experience in sales training, sales management, or L&D—preferably in education, EdTech, or service sector.
• Proven experience in improving sales performance through structured training.