Sales Representative

Job Title: Sales Executive / Area Sales Manager – Mix N Fix Construction Chemicals

Location: Delhi NCR
Experience: 5–8 Years (Mandatory – Building Materials / Construction Chemicals)

About the Role

We are looking for a performance-driven Sales Professional to grow the Mix N Fix construction chemicals business in Delhi NCR through dealer network development, project sales, and strong market relationships with contractors, applicators, and consultants.

Key Responsibilities

1. Sales & Revenue Growth

• Achieve monthly and annual sales targets for assigned products (tile adhesives, waterproofing, grouts, admixtures, plasters, etc.).
• Drive secondary sales through dealers, distributors and project sites.
• Plan and execute beat plans, market coverage and focused product push.

2. Dealer / Distributor Network

• Identify, appoint and develop dealers, distributors and super-stockists in key pockets of Delhi NCR.
• Ensure proper stocking, display, branding and rotation of Mix N Fix products at channel points.
• Conduct regular visits for order booking, schemes explanation and relationship building.

3. Project & Institutional Sales

• Generate business from builders, contractors, PMC/consultants, waterproofing applicators, tile contractors, architects and interior designers.
• Track ongoing and upcoming projects (residential, commercial, industrial, infra) and map decision-makers.
• Get Mix N Fix products specified/approved in BOQs and project technical documents.

4. Site Support & Technical Promotion

• Conduct product demos, mock-ups and site trials in coordination with the technical team.
• Train dealer staff, contractors and applicators on correct product usage and application methods.
• Handle basic technical queries at site and escalate complex issues to HO/technical team.

5. Market Intelligence & Reporting

• Monitor competitor products, pricing, schemes and site activities.
• Submit daily / weekly visit reports, sales forecasts, collection reports and pipeline updates.
• Provide realistic input for production planning, schemes, and new product opportunities.

6. Collections & Commercial Discipline

• Ensure timely payment collection from dealers and project customers as per company credit policy.
• Follow up on outstanding payments and support accounts team in resolving disputes.

7. Branding & Marketing Support

• Execute local level branding: painter meets, contractor meets, applicator meets, site boards, banners, POS materials etc.
• Support marketing campaigns and actively push core SKUs and focus products.

Candidate Profile

• Experience:
• 5–8 years in construction chemicals / tile adhesives / waterproofing / building materials / paints / cement / related industry in Delhi NCR.
• Proven track record of handling dealer network + project sales.
• Education:
• Graduate (Any discipline); Diploma / B.Tech in Civil preferred.
• MBA (Marketing / Sales) will be an added advantage but not mandatory.
• Skills & Competencies:
• Strong market contacts with dealers, contractors, applicators and site engineers in Delhi NCR.
• Solid negotiation and closing skills.
• Ability to read BOQs and understand basic site drawings (preferred).
• Self-driven, target-oriented, and comfortable with extensive field work.
• Basic MS Excel / WhatsApp / email proficiency for reporting and coordination.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• Number and quality of active dealers / distributors / super-stockists developed.
• Project pipeline generated and converted (value and number).
• On-time collection efficiency and control on overdues.
• Frequency and effectiveness of site demos, trainings, and market activities.

Employment Type

• Full-time, field-intensive role (6 days a week or as per company policy).

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Commuter assistance
• Flexible schedule

Work Location: In person