Sales & Marketing Executive

Role Overview:
We are looking for a dynamic and creative WhatsApp Marketing Executive to manage customer communication, drive engagement, and generate sales through WhatsApp Business platforms. The role requires a blend of marketing skills, customer service, and campaign management to build lasting customer relationships.

Key Responsibilities:

• Create, schedule, and manage daily WhatsApp broadcasts, product updates, offers, and promotions.
• Engage with customer inquiries, respond promptly, and resolve queries on WhatsApp.
• Manage customer lists, segment contacts, and maintain updated databases.
• Design creative communication content for WhatsApp — including text, images, videos, and catalogs.
• Plan and execute WhatsApp marketing campaigns aligned with sales goals and festive calendars.
• Monitor response rates, analyze campaign performance, and share periodic reports.
• Coordinate with sales, operations, and digital teams to ensure smooth lead management and customer experience.
• Ensure compliance with WhatsApp Business policies and opt-in guidelines.

Key Skills & Requirements:

• 1–2 years experience in WhatsApp/Direct/CRM Marketing or Customer Engagement roles.
• Strong communication and writing skills in English (and local language if required).
• Knowledge of WhatsApp Business features, catalogs, automation tools (like WhatsApp API/CRM tools).
• Customer-focused approach with good problem-solving skills.
• Ability to multitask, stay organized, and meet deadlines.
• Experience in FMCG/Consumer Goods/Retail industry is a plus.

Preferred Tools:

• WhatsApp Business App / WhatsApp Business API
• CRM Tools (e.g., WATI, Interakt, Zoko, etc.)
• Basic Canva/Creative tools for message designing

What We Offer:

• Dynamic work environment with growth opportunities
• Opportunity to directly impact customer engagement and sales
• Friendly and supportive team

Job Types: Full-time, Internship
Contract length: 3 months

Pay: ₹5,000.00 - ₹15,000.00 per month

Schedule:

• Day shift
• Monday to Friday
• Weekend availability

Supplemental Pay:

• Performance bonus

Language:

• English (Required)

Work Location: In person

Expected Start Date: 20/07/2025