Sales Manager

Job description:

Urgent Hiring for Experienced Sales Manager for Specialties Sugar Horeca B2B Industry.

As a Sales Manager for the Specialties industry, focusing on Specialties product, your role would involve several key responsibilities and strategies to effectively promote and position this product. Here’s a guide to help you navigate this niche:

1. Understand the Product

• Specialties Sugar Product: Jaggery Product, Desi khand etc .

2. Market Research

• Identify Target Audience: Understand which B2B companies, IRCTC manufacturers, and Institutional companies would benefit from using Specialty product. This includes Jaggery Products, Jaggery Snacks, Mocktails, and Syrup & Crushes.

• Competitive Analysis: Research competitors who provide similar products. Identify their strengths, weaknesses, pricing, and marketing strategies.

3. Product Positioning

• Quality and Compliance: Highlight that the Specialty Product is compliant with B2B standards, ensuring purity, stability, and safety for use in medicinal products.
• Benefits: Emphasize the advantages such as enhanced taste, longer shelf-life, and easier digestion (important for pediatric and elderly formulations).
• Versatility: Position the product as versatile in various formulations, making it an essential ingredient for pharmaceutical manufacturers.

4. Marketing Strategy

• Digital Marketing: Utilize online platforms, including LinkedIn and industry-specific forums, to reach pharmaceutical professionals. Create content that educates potential clients on the benefits of specialties Sugar in their products.
• Content Marketing: Develop whitepapers, case studies, and blog posts that showcase successful use cases of Specialty Sugar product.
• Email Campaigns: Send targeted emails to B2B companies highlighting the features and benefits of your product, along with case studies and sample offers.

Job Type: Full-time

Schedule:

Job Type: Full-time

Work Location: In person