Sales Manager

Job Description

Role Overview: We are seeking a results-driven General Trade Sales Manager to spearhead our sales efforts for bread and short shelf-life products in the general trade market. The ideal candidate will have a strong background in FMCG sales, with a particular focus on daily distribution and retail penetration through door-to-door sales. This role demands hands-on leadership, field presence, and a relentless drive to achieve targets. Key Responsibilities: Market Expansion: Identify and onboard new retailers, kirana stores, and local distributors to increase market penetration. Sales Execution: Drive daily sales of bread and other short shelf-life products through direct store visits and door-to-door sales activities. Team Management: Recruit, train, and manage a team of sales agents/commission agents (auto owners cum salesmen) to ensure efficient market coverage. Route Planning: Develop and optimize daily sales routes to maximize coverage and minimize delivery times. Performance Tracking: Monitor sales performance, set daily/weekly targets, and ensure consistent achievement of goals. Customer Relationships: Build strong relationships with retailers, gather feedback, and address any concerns to improve service and product placement. Inventory Management: Collaborate with the supply chain team to ensure timely replenishment of stock and minimize wastage. Market Intelligence: Keep a close watch on competitors' activities, pricing, and market trends to strategize accordingly. Reporting: Provide regular sales reports, market insights, and performance updates to senior management. Key Performance Indicators (KPIs): Daily sales volume, especially for bread and other short shelf-life products. Number of new outlets added monthly. Retention and performance of sales agents. Reduction in product returns and wastage. Competitor analysis and market insights. Qualifications: Bachelors degree in Business, Marketing, or a related field. Minimum 5 years of experience in FMCG sales, with a focus on general trade and short shelf-life products. Proven track record in door-to-door sales and market expansion. Strong leadership skills with experience in managing a field sales team. Excellent communication and negotiation abilities. Proficiency in using basic sales tracking tools and Microsoft Office Suite. Willingness to travel extensively and work in a field-oriented role.