Sales & Lead Generation Specialist

Job Description

Department: Sales/Marketing Responsibilities: 1. Lead Generation: Develop and implement effective strategies to attract potential clients for insurance and mutual funds through various channels, including digital marketing, social media, referrals, and industry events. 2. Client Engagement: Build and maintain strong relationships with potential clients, addressing inquiries and scheduling consultations with sales representatives to facilitate the sales process. 3. CRM Management: Maintain and update lead information in the CRM system to ensure accurate tracking, follow-up, and reporting of client interactions and sales progress. 4. Collaboration: Work closely with sales and marketing teams to align lead generation efforts with overall business objectives, ensuring a cohesive approach to client acquisition. 5. Metrics Tracking: Monitor and report on lead generation metrics, including lead quality, conversion rates, and campaign effectiveness, to assess performance and optimize strategies. 6. Market Insights: Stay informed about industry trends and best practices to continually enhance lead generation efforts and contribute to overall business growth. 7. Sales Support: Assist in the sales process by presenting insurance and mutual fund products to potential clients, ensuring they are well-informed and comfortable with their choices. 8. Goal Achievement: Work independently and as part of a team in a fast-paced environment with a strong focus on achieving and exceeding sales targets.