Sales Executive — Events & Partnerships

About the job

About KultureKatta (KuKa)

KultureKatta curates intimate, screen-free cultural experiences — workshops, heritage walks, and maker sessions — across art, craft, music, food, history, and more.

We turn curiosity into hands-on community gatherings that connect people, stories, and local culture.

Mission of the Role

Drive event conversions and partnerships — filling seats, nurturing leads, and ensuring every KuKa experience reaches the right audience. You’ll be the friendly, persuasive connector who turns curiosity into commitment.

Key Responsibilities

1️⃣ Lead Generation & CRM Management

• Segment and manage leads from ads, ticketing platforms, and past attendees.
• Maintain Hot/Warm/Cold lead statuses with 100% CRM hygiene.
• Prioritize daily call lists and WhatsApp follow-ups.

2️⃣ Conversion Campaigns (Event-wise)

• Run time-bound conversion drives from early-bird to final push.
• Convert warm leads through calls and WhatsApp using approved scripts and creatives.
• Hit weekly targets on connect rate, conversions, and CRM updates.

3️⃣ Partnerships & Outreach

• Build and manage relationships with cafés, studios, corporates, and schools.
• Support marketing campaigns and local collaborations.
• Identify cross-sell, repeat-attendee, and referral opportunities.

4️⃣ Event-Day Coordination

• Handle attendee check-ins and on-ground coordination.
• Provide quick assistance and promote upcoming events.
• Capture short testimonials or feedback when appropriate.

5️⃣ Post-Event Follow-Up

• Send thank-you messages within 24 hrs.
• Encourage referrals, bundles, and loyalty sign-ups.
• Update outcomes in CRM for future retargeting.

Success Metrics

✅ Lead → Paid conversion: 12–18%

✅ Call connect rate: ≥35%

✅ Seat-fill targets per event

✅ CRM hygiene: 100% within 24 hrs

✅ Repeat signup rate: 10%+ per month

Tools You’ll Use

📱 WhatsApp Business / Call Dialer

📊 Google Sheets / CRM Dashboard

🎟️ Ticketing dashboards (BookMyShow, District, etc.)

📅 Google Calendar / Email Templates

Must-Haves

• Excellent communication and follow-up skills (phone + WhatsApp).
• Organized, proactive, and reliable with deadlines.
• Comfortable with Sheets/CRM tools.
• Loves connecting with people and learning about culture.

Nice-to-Have

• Prior experience in event sales, partnerships, or hospitality.
• Basic familiarity with Meta lead forms or ad dashboards.
• Interest in art, culture, or creative communities.

Work Mode & Hours

Pune

Mon–Sat | ~48 hrs/week

Growth & Perks

City Sales Manager / Business Development Lead

🎟️ Free access to KuKa events for learning & networking

🧠 Mentorship on community-building and creative sales

🤝 Direct collaboration with the Founder & Marketing Team

Compliance & Etiquette

📵 Contact only opt-in leads; respect DND & quiet hours.

💬 Use approved scripts and transparent pricing.

🗂️ Log every interaction in CRM daily.