Rural Sales Strategy

Job Description

Roles & Responsibilities : 1. Identification of Potential : - Analysis of KIN Network coverage & TIV sales data - Identifying untapped cities / towns / talukas / villages – having high potential, Significant TIV volume but No KIN network available, no near future plans - Customer demographic should be matching with KIN customer profile2. Business Plan Formation - Preparation of annual business plans, target volume & key strategy / activities to achieve the BP - Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve - Micro and Macro economics of Rural, GTM strategy3. Strategic Tie-ups & BTL Events - Tie-up with leading financiers for rural markets – MMFSL, NBFCs or any other local financier - Tie-up with Village Level Entrepreneurs / CSC etc. - BTL Activities : Showroom on Wheels - Hyperlocal activities : To boost digital leads - Preparing Budgets for year and monitoring utilization on monthly basis4. Support to Regional team in achieving KPIs - Inter-deptt. coordination : Marketing, Training, DD, Finance5. Super KEC Project : - Identification & finalization of Super-KEC requirement – Dealer-wise region-wise - Recruitment of manpower as per requirement & Area allocation - Training of manpower on KIN systems & processes - Monthly target rolling for Super KECs for Bookings & Retails - Daily performance monitoring, weekly review for non-performers / low performers - Reward & Recognition of manpower, highlighting Top performers, recognition by management - Super KEC Skill Contest to identify the top talents, Recognition & Rewards4. Service Camps : - Planning service camps in non-covered cities / towns & areas, with help of AFS team - Pre-appointment from customers, fixing a day in week / month to conduct camps to have uniformity - Conducting camps as per plan to service customers’ cars, which are far from main dealer cities, building customer confidence Qualification:B.Tech / MBA Skill Set :Communication, inter-personal, relationship building, networkingShould have worked in Rural Sales in any of the 4-wheeler Auto-OEMShould have good understanding of Rural Areas, customer profiling, Rural business strategy, VLE / CSC tie-ups etc.