Job Description

Responsibilities & Key Deliverables Responsibility Execute & Adherence to actions: RO Level Drive Enquiry growth in Focus Rural Tehsils Rural Volume & Growth Increase Rural Retail MS by 200 BPS for PV & CV Improve Rural Reach & Coverage " Rural Connect & reach: Engage in community events and sponsorships, Higher engagement with MMT, MSMP, Mitra, Sarpanch, Gram veers, Rural entrepreneurs, Drive ADFD / Agri Synergy Rural Tie ups: Establish & leverage rural tie ups with media partners, CSC, KVKs, ITC E Chaupal, nationalized banks, Agri / FMCG/ Oil & Consumer durable companies " Segment development initiatives: Contractors, Transporters, Distributors, Small businessmen, Govt influencers, Captive Customer segments Evolve & drive marketing programs: e.g., Milaap, Rural entrepreneurs & Employment opportunity program for rural youth" Brand Presence / awareness: Mandi Display, Village gatherings, Haats, road shows, demos, wall paintings, hoardings, community newspapers, radio, events / exhibitions leverage rural influencers, celebrities, youtubers Digital & mobile actions, innovations to target rural TG" Preferred Industries Agri Business Automotive Industry Consumer Durables Consumer FMCG / Food Consumer Goods Db/HA 2 Wheeler Education Qualification Graduation Desired : Marketing degree General Experience 5+years in market development in rural