Regional Training Manager- West Region

Job Purpose:

To drive capability development, performance improvement, and manpower retention across the dealer network in the West Region by delivering strategic training initiatives, mentoring key talent, and implementing human capital and customer experience standards.

Key Responsibilities:

1. Sales Team Development & Training

• Conduct Training Needs Analysis (TNA) to identify skill gaps within the dealership sales force.


• Deliver structured training programs focused on Product, Process, and Soft Skills.


• Lead new hire induction programs to onboard and align new sales personnel with organizational expectations.


• Mentor and coach high-potential or critical talent to improve their readiness and performance.


• Support in the design and development of training content and modules aligned with business goals.

2. Manpower Planning & Performance Management

• Assist dealerships in recruiting sales manpower as per defined standards and business needs.


• Help streamline and implement incentive plans and salary structures to drive motivation and productivity.


• Ensure timely disbursement and compliance with compensation policies.

3. Operational Excellence & Audit

• Conduct Sales Process Audits and evaluate dealership performance against benchmarks.


• Facilitate regular sales reviews and identify actionable areas for improvement.


• Implement customer experience best practices across all dealer outlets to maintain brand standards.

4. Engagement & Retention

• Organize and implement employee engagement programs to boost morale and reduce attrition at the dealership level.


• Drive initiatives to build a positive and performance-oriented culture within dealer teams.

5. Stakeholder Management

• Collaborate with Regional Sales Managers (RSMs), Area Sales Managers (ASMs), and the Head Office Training Team to align regional training strategies with national objectives.


• Act as a training consultant and strategic partner to dealership leadership for capability enhancement and business performance.

Qualifications & Skills:

• Graduate / Postgraduate in Business Management or related field.


• 6-10 years of experience in Sales Training, Dealer Development, or HR within the automotive or retail sector.


• Strong facilitation, coaching, and interpersonal skills.


• Ability to work independently and manage a wide network of internal and external stakeholders.


• Willingness to travel extensively within the assigned region.