Regional Sales Manager

You will be joining Sahyadri Farmers Producer Co. Ltd., a farmer-owned organization dedicated to revolutionizing agriculture through innovation, sustainability, and farmer empowerment. As part of the emerging Agri-Inputs division, you will play a crucial role in expanding the company's presence across Maharashtra. You are expected to be a passionate and experienced professional ready to contribute to this transformative journey. **Role Overview:** As the Business Manager / Regional Sales Manager/Area Sales Manager in the Agri-Inputs Division, your primary function will be Sales & Distribution. You will report directly to the Business Head of the Agri Inputs Division. The role will require you to operate at the state level, with headquarters within the state and frequent travel across regions. **Key Responsibilities:** - **Brand Promotion & Product Launches** - Drive the promotion of existing agri-input brands in the assigned region. - Lead the successful introduction of new products through strategic planning, field demonstrations, and dealer engagement. - **Sales Planning & Budget Management** - Analyse budgets and prepare annual sales and marketing plans aligned with organizational goals. - Plan and monitor sales expenditures to ensure effective cost management. - Ensure the team meets or exceeds monthly, quarterly, and annual sales targets. - **Market Research & Strategic Planning** - Conduct in-depth market research to understand consumer behaviour, cropping patterns, and input consumption trends. - Identify emerging market opportunities and contribute to product positioning strategies. - Recommend region-specific marketing and promotional plans to achieve business growth. - **Market Intelligence & Data Analysis** - Collect and analyze data related to crop acreages, market potential, company market share, and cropping calendars. - Utilize data to guide product segmentation, positioning, and forecasting. - Maintain competitor intelligence and suggest counter-strategies. - **Sales Forecasting & Performance Monitoring** - Manage the timely preparation and submission of territory-wise and dealer-wise sales forecasts and reports. - Conduct monthly review meetings with ASMs/TMs to assess market feedback, progress, and future sales projections. - Finalize monthly sales targets in collaboration with the field team. - **Channel Management & Dealer Development** - Expand and strengthen the dealer/distributor network across the region. - Ensure strong relationships and regular communication with channel partners. - Monitor dealer performance, ensure timely stock replenishment, and resolve issues proactively. - **Operational Excellence** - Ensure efficient execution of sales operations, including logistics, inventory, warehousing, collections, and CRM. - Adhere to company guidelines regarding timelines, quality standards, cost controls, and quantity targets. - **Team Leadership & Capability Building** - Lead, train, and manage the sales and marketing team to achieve business objectives. - Organize regular training sessions to enhance product knowledge, selling skills, and market responsiveness. - Foster a collaborative, performance-driven work culture with clear role clarity and accountability. **Qualification Required:** - **Educational Qualification:** - B.Sc. (Agri) / M.Sc. (Agri) / MBA (Agri-Business Management or General MBA) - **Experience:** - 5 to 7 years in Agri-inputs sales or rural marketing - Minimum 2-3 years in a team leadership or managerial role - Prior experience in managing multi-district territories is an advantage - **Key Skills & Competencies:** - In-depth knowledge of regional cropping patterns and agri-input usage - Strong leadership, communication, and team-building skills - Proficiency in budgeting, forecasting, and data-driven decision-making - Ability to travel extensively and manage rural field operations - High level of self-motivation, accountability, and farmer-centric mindset Note: This job description at Sahyadri Farmers Producer Co. Ltd. seeks candidates who are not only well-qualified but also possess the necessary skills and experience to drive growth and success in the Agri-Inputs Division.,